Virgin America’s New Safety Video

Virgin America unveiled their latest safety video today, a “safety dance:”

Very Glee-esque. I’ve always said that the best way to get people to pay attention to safety is to make the video entertaining and worth watching, and this definitely falls in this category. That being said, if I were a frequent Virgin America flyer I’m sure this would get old at some point. But kudos to Virgin America for their creativity here.

What do you guys think?

(Tip of the hat to Mike)

Filed Under: Videos, Virgin America
  1. Wow, reallllly long. My reaction was to be interested at first, but then to tune out half way through. Good idea to have some fun, maybe just keep the first minute or so and then do a more traditional demonstration?

    I have to assume that this was done more for the marketing impact than to be used long-term on flights.

    Along with Southwest FA’s singing songs, this would get old quickly for frequent flyers.

  2. I’ve seen the new video 4 times now. The first time I thought it was quite catchy. Now, after 4 times, you’re exactly right, Lucky. It’s very old, and to know it’s going to be on each time I fly VA, I don’t know what I’m going to do. I guess I’ll just look forward to them getting their electronics pass from the FAA so I can keep my headphones on and listen to music instead.

  3. Needs to be half the length. Five minutes is way too long. Make it short and to the point – we don’t need to have 2 minutes of fluff about what a great airline Virgin America is, how our mind will be blown and that even nuns get down on its planes *eye roll*

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