Nowadays airlines put quite a bit of effort into their safety videos. Rather than just making them informational and boring to the point that people tune out, they try to make them engaging, so that people are more likely to pay attention.
There are different ways airlines try to make these videos engaging — some focus on humor, some focus on the destination, and others focus on beautiful visuals.
Turkish Airlines has just released a new safety video, which is easily one of my favorite safety videos ever.
First and foremost, I’m impressed that the video is only 3min40sec long. One of the issues with creative airline safety videos is that they tend to be really long, to the point that takeoff is sometimes delayed so that the safety video can be completed. At under four minutes, Turkish’s new video is one of the shorter ones out there.
Here’s the video:
My gosh, I thought this video was both cute and hilarious, which is a rare combination. I love how they go through the “step-by-step flashy video instructions,” and incorporate them all into the video.
I especially love how they say “it’s not a flashy airline safety video without a catchy song and dance.” I do feel like it’s a lost opportunity that they didn’t include Turkish’s “Globally Yours” song in the video, because if you want to talk to talk about a catchy song…
I even prefer this to the safety video that Turkish Airlines released in late 2016, featuring a magician:
Brilliantly done, Turkish Airlines!
What do you think of Turkish’s new LEGO safety video?
(Tip of the hat to Svenblogt)