Over the weekend I wrote about how Jennifer Aniston has signed a ~$5 million deal to be the star of Emirates’ new ad campaign. She’s an interesting choice, given that she very much has a “girl next door” vibe.
Contrast that to Etihad, which earlier this year announced that Nicole Kidman would be their new brand ambassador. Her first big commercial for them was Etihad’s “Flying Reimagined” campaign, which is pretty whimsical and spectacular.
I’m curious to see what kind of ads Emirates will use Jennifer Aniston in. Could they be taking a more lighthearted approach to their ads, maybe even incorporating a bit of comedy? Or are they going to have her showcase the luxury and exclusivity of Emirates’ products?
Something tells me that won’t be incorporated into Emirates’ new ad campaign, though! 😉