SpiceJet is an Indian low cost carrier that has recently announced that they’re rolling out streaming inflight entertainment. This means that you can stream movies and TV shows through your device by connecting to their system. It’s a popular option nowadays, given that more and more people are traveling with their own portable devices, since it saves the weight and cost of installing TVs.
However, that’s not the main reason for this post (if you want to learn more about the actual service, check out Live from a Lounge). Rather, I can’t believe what SpiceJet called their inflight entertainment.
I can appreciate that they’d want to get “spice” in the name of this service, but they selected SpicEngage as the name.
Breaking: Spicejet IFE rolled out!: Spicejet becomes the first Indian no-frills carries to come out with a streaming in-flight entertainment system (IFE) called SpicEngage… – https://t.co/h1L0vN8c5B … pic.twitter.com/fDYilAkMzh
— Ajay Awtaney (@LiveFromALounge) August 13, 2018
Now, I get that “spic” isn’t a slur that’s often thrown around in India, and airlines probably aren’t considering all slurs everywhere in the world when naming things. But with the capitalization and everything, I can’t help but cringe. Oy!
(Tip of the hat to @JakeMHS, featured image courtesy of Sean d’Silva)