Royal Jordanian Addresses A Different "Fear Of Flying"

Royal Jordanian Addresses A Different “Fear Of Flying”

Published: April 28, 2017

Over the past year I don’t think there’s an airline that has taken a more political stance than Royal Jordanian. So far their approach has been mostly humorous. For example, leading up to the US election last year, Royal Jordanian put out an ad encouraging people to travel to the US while they’re still allowed to.

RJ-1

They didn’t stop there. This February they published an ad with the tagline “Ban Voyage.”

RJ-2

Apparently this has proven to be a great marketing technique for Royal Jordanian, as they claim bookings to the US increased by about 50% following these ads, as more people became aware of the airline.

Well, Royal Jordanian has just released their latest ad, and it has a much different tone. It’s not humorous, but rather takes a more serious stance to what’s going on. It’s a roughly minute-long video, and asks the question “are you afraid of flying?” However, the video isn’t about an actual fear of flying, but rather… well, give it a watch, and you’ll see:

Are you afraid of flying? #FearOfFlying pic.twitter.com/NeWtnSlPUH

— Royal Jordanian (@RoyalJordanian) April 27, 2017

While not as funny as their other ads, I think this is a great ad that serves a purpose and has a powerful message. Well done!

(Tip of the hat to phize)

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Alex Guest

July 4, 2017, 4:25 pm

@Ricardo - you are clearly an idiot. Go on any RJ flight to the Far East and you will find it full of Israelis who presumably are after RJ's better prices and service (compared to horrible El Al). More than half of Jordan's population are citizens of Palestinian origin, including Queen Rania!

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Koldo Guest

May 1, 2017, 6:02 pm

What does he say the first time he says "I'm afraid of...."? I get the second one: "Afraid of being stuck in a place with people who look at me differently". But I've seen it 5 times and still don't get the first part... it's not his English, it's actually mine. Thanks!

Sayeed New Member

April 30, 2017, 11:33 am

@Charlie McMillan, really? All white people? So, let's say, the ad shows 5 or 6 people with that kind of attitude. Are you suggesting the aircraft carried a total of 7 passengers? And clearly you weren't watching close enough. The ad includes people other than "white people". If anything, it sort of makes the point that every kind of people can be prejudiced, which, in fact, is true.

Shinoti Guest

April 29, 2017, 9:41 am

@Emirates4Ever You are an idiot.

Emirates4Ever Guest

April 29, 2017, 7:26 am

Interesting ad, but narrow in scope. I've been to countless places where I was the only Caucasian present, I've gotten - felt - those stares. Looked at with the same suspicion or unwelcoming glance, it happens to all groups. I do agree with Kelly above me. Many times all it took was a humble smile or a greeting in the local language and the ice was broken. Then there were times that did not work and I had to try to keep a low profile and hope nothing untoward happens. Some interesting comments, now I have a clearer idea of who here would be turning in a EUROPEAN math professor writing out math equations because they thought he was an ARAB writing terrorist plots in ARABIC.

Royal Jordanian Addresses A Different “Fear Of Flying”

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