Plaza Premium Refreshes Loyalty Program

Filed Under: Great Deals
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Plaza Premium operates lounges around the world, and as far as contract/third party lounges go, I find that they’re among the better ones out there.

In early 2017 I wrote about how Plaza Premium launched a loyalty program, called Arrture. Well, the program has now been refreshed, and is now called Smart Traveller. So let’s look at the details of the new program. But first a bit about how to access Plaza Premium Lounges.

How To Access Plaza Premium Lounges

There are a variety of ways to access Plaza Premium Lounges:

Plaza Premium Lounge Toronto

Plaza Premium Smart Traveller

Plaza Premium’s Arrture program has been rebranded as Smart Traveller. It offers rewards every time you visit a Plaza Premium facility, even if you aren’t paying cash out of pocket for lounge entry. That’s right, even visiting with the Amex Platinum or a Priority Pass membership could earn you rewards!

Earning Points With Smart Traveller

With this program, you earn 100 points every time you visit a Plaza Premium location, regardless of how you enter. So even if you’re entering based on an airline invitation, you can still collect points. Just make sure you show the agent your app when you check-in so that your account can be credited.

For a limited time, you can even do better than that. If you download the Smart Traveller app (available for Android and iOS) by February 29, 2020, you can earn:

  • 200 bonus points just for downloading the app and signing up, assuming you’re a new member
  • Earn double points for a lounge visit during the promotion period, meaning you’d earn 200 points rather than 100 points

Plaza Premium Lounge London Heathrow Terminal 2

Redeeming Points With Smart Traveller

When it comes to redeeming points, you have several options, all of which you can find in the app through the marketplace. If you’re looking to redeem points for lounge access, these are your options:

  • Redeem 1,500 points to upgrade to the Plaza Premium First Lounge Hong Kong, when you otherwise have access to the Plaza Premium Lounge (I visited this lounge recently, and it’s excellent — it usually comes with a 250 HKD/32 USD co-pay)
  • Redeem 1,800 points for a one hour visit to a Plaza Premium Arrivals Lounge at Heathrow, which includes a shower
  • Redeem 2,500 points for a three-hour visit to a participating Plaza Premium Lounge
  • Redeem 4,000 points for a three-hour visit to the Plaza Premium First Lounge Hong Kong
  • Redeem 4,000 points for a three-hour booking in a nap room at a participating Plaza Premium Lounge

Alternatively, you can redeem for a few non-lounge rewards, including:

  • Redeem 450-490 points for Root98 Grab & Go items at Hong Kong Airport, including coffee, fruit salad, soup, and more
  • Redeem 1,800 points for a travel adaptor

These rewards aren’t life changing, but when you consider that you can earn points even when you’re not directly paying for a visit, there’s no reason not to participate.

Plaza Premium First Lounge Hong Kong

Points Expiration

With this program, points never expire as long as there’s some qualifying activity at least once every 12 months. That seems like a fair policy to me.

Bottom Line

While this program isn’t that lucrative, there’s no reason not to sign-up. Even taking the current bonus out of the equation, after 15 visits you’d get a free upgrade to the Plaza Premium First Lounge Hong Kong, or after 18 visits you’d get a free travel adaptor.

(Tip of the hat to Executive Traveller)

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Comments
  1. Wow, what a web of conflicting incentives!

    This is essentially an invitation to check into any Plaza Premium lounge you see, even if you weren’t planning to visit the lounge, generating lots of “swipes” for Plaza Premiums but a lot of expense for Priority Pass and the credit card companies who have to pay for them. Can’t imagine they’re too happy about this.

    Do you know if each guest generates the 100 / 200 point visit credit, or is it per visit regardless of the number of guests? If a visit with my family got me three credits instead of one that would be a bigger incentive (and, of course, would incentivize me to invite other people into the lounge as well).

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