United Airlines will be adjusting its employee appearance standards as of later this year to be more inclusive.
United revising employee appearance standards
As of September 1, 2021, United Airlines will be adjusting its appearance standards for uniformed, customer-facing employees, including customer service representatives and flight attendants. Then as of later this year these relaxed standards will apply to other work groups, including pilots, ramp service employees, etc.
These changes are intended to “reflect a more modernized look, with inclusive standards that better permit freedom of gender expression so that employees can feel their best at work.” This will be the first time in nearly a decade that United is fully refreshing its appearance standards.
As Kate Gebo, United Airlines’ Human Resources and Labor Relations EVP, describes this change:
“As the face of United, our customer-facing teammates can provide an even better experience for our customers when they look and feel their best. We’ve spent the last several years listening to the feedback we’ve received from our employees and our Business Resource Groups to develop these revised standards. We’re confident that these modernized and more gender-inclusive appearance standards will provide a more authentic representation of the people and cultures that make United the company it is today.”
How will United uniform standards change?
United will be sharing the full details of updated guidelines next month. Among other things, we can expect more inclusive policies around visible tattoos, nose piercings, hair, make-up, and nails. The below pictures apparently show some of the updated standards that we can expect.
It’s stated that United has evaluated every aspect of uniform and appearance standards to align with brand values of seeking opportunities for inclusivity.
United Airlines will be updating appearance standards for employees to be more inclusive, allowing things like visible tattoos, nose piercings, and more. I’m happy to see this policy change, and am curious to learn the details in the coming weeks of exactly what’s changing.
It’s no secret that a lot of frontline airline employees in the United States don’t take much pride in their appearance. Personally I’m excited at the prospect of seeing more people being able to express themselves, because hopefully it makes them more motivated to put their best foot forward.
And for anyone who is offended by someone else’s (non-offensive) tattoo or nose piercing, you need a new hobby.