Admittedly this is pretty niche, but as a World of Hyatt Globalist and someone with a strong connection to Germany, I’m sad to see that the only Park Hyatt in Germany will be rebranding.
In this post:
Park Hyatt Hamburg rebranding
Per a message on the hotel’s website, the Park Hyatt Hamburg will no longer be operated as a Hyatt-branded hotel after December 31, 2022.
Those with reservations through the end of the year can continue to earn and redeem points, and enjoy in-hotel benefits. Meanwhile those with reservations in 2023 and beyond are told to contact Hyatt’s call center.
I reviewed the 252-room hotel back in 2020, and had a nice stay. While it’s not the most exceptional Park Hyatt out there, the hotel is priced accordingly. The hotel is charming and has some history, and also has a club lounge (it’s one of the only Park Hyatts where that’s the case).
What’s going to happen to the Park Hyatt Hamburg?
I haven’t seen anything yet about what’s going to happen to the Park Hyatt Hamburg. I can’t imagine it’s going to be torn down or converted into apartments, so I suspect this will continue to be a hotel.
Hyatt’s footprint in Germany is quite small, as the brand only has a total of nine properties (soon eight), with no more in the pipeline. The way I view it, there are three most likely scenarios about what will happen, since all we can do is speculate:
- Do the hotel’s owners no longer want to pay Hyatt’s management fees, and they’re going to go independent?
- Do the hotel’s owners want to go with a brand that has more name recognition and loyalty in Germany, like Kempinski?
- Was Hyatt requiring that the hotel make some sort of investments to maintain Park Hyatt standards, and the owners just weren’t down for that?
Bottom line
The Park Hyatt Hamburg will no longer be affiliated with Hyatt as of the start of 2023, which sure is a shame. It remains to be seen what will happen with the property…
While I don’t view this as being as big of a loss as Rocco Forte’s Villa Kennedy Frankfurt closing altogether, I’m still sad to see this development.
What do you make of the Park Hyatt Hamburg leaving Hyatt?
I really hope they’re able to keep most of the team on—I stayed here on my first trip post-CVOID and I’ve never felt more comfortable. Apples Bar in particular has always felt like a special hideaway. It’s not a flashy Park Hyatt property (my last trip pre-pandemic was to the very modern Park Hyatt Niseko), but it’s the thoughtful, discreet service that’s always set this location apart.
Lease has not been extended. Property will close.
https://www.mopo.de/hamburg/aus-nach-24-jahren-park-hyatt-hotel-im-levantehaus-muss-schliessen/
I am sure it has to do with higher lease. There was a cafe in the complex before that did not get a new lease, apparently because they wanted to try something new. In the end, it was again a cafe by Roncalli. I am sure they pay much more.
Yes, the Hyatt Centric is planned for 2025 https://www.tophotel.de/erstes-haus-der-lifestyle-marke-im-deutschsprachigen-raumhyatt-kuendigt-hyatt-centric-altstadt-hamburg-an-103161/ .
The updating of the subway and CBD is nearly finished and then they will most...
I am sure it has to do with higher lease. There was a cafe in the complex before that did not get a new lease, apparently because they wanted to try something new. In the end, it was again a cafe by Roncalli. I am sure they pay much more.
Yes, the Hyatt Centric is planned for 2025 https://www.tophotel.de/erstes-haus-der-lifestyle-marke-im-deutschsprachigen-raumhyatt-kuendigt-hyatt-centric-altstadt-hamburg-an-103161/ .
The updating of the subway and CBD is nearly finished and then they will most likely start on the C&A building.
As a hamburg citizen here is told that the owner family wanted to have something fresh in the levante house where the ph is located. hyatt and the owners came to no agreement. in my opinion it is all about money. the location in the heart of hamburg is A+ and there are brands willing to pay more. so the contract from around 1998 came official to an end.
The ph is really not...
As a hamburg citizen here is told that the owner family wanted to have something fresh in the levante house where the ph is located. hyatt and the owners came to no agreement. in my opinion it is all about money. the location in the heart of hamburg is A+ and there are brands willing to pay more. so the contract from around 1998 came official to an end.
The ph is really not in best shape but i have seen a lot worse than that. The employes were top noth before corona. the ph has definitely no great vies at all but i allways felt more than welcome even I live here.
I liked the Reichshof before, when it was Part of Hilton and was always happy there as Hilton Diamond. Now I tried the Park Hyatt and I absolutely loved it. I have no status with Hyatt, but booking it over Amex FHR (I value guaranteed late check-out much higher than possible upgrades) was so worth it, they even upgraded me to a suite. I loved the interior and the atmosphere - I prefer patina with...
I liked the Reichshof before, when it was Part of Hilton and was always happy there as Hilton Diamond. Now I tried the Park Hyatt and I absolutely loved it. I have no status with Hyatt, but booking it over Amex FHR (I value guaranteed late check-out much higher than possible upgrades) was so worth it, they even upgraded me to a suite. I loved the interior and the atmosphere - I prefer patina with style over bling any time. It saddens me to see yet another great hotel in Hamburg go wireless… err chainless.
I should mention: the dated 90s reference in the comments randomly made me think of something else. I suspect this is how PH Tokyo is going to end. Suddenly the brand may request renovations that will cost $200M+, and the owners will question the ROI of that investment.
My guess is 2024. At that point, the property will be 30 years old without a major reno. That's special in a bad way.
I totally agree. It’s such an exceptional property (set apart my service and the original concept) but it’s not on par with the new builds. Here’s hoping that they can do a thoughtful renovation!
There is a Hyatt Centric planned for Hamburg for 2025 according to an article in Die Welt. It will also be on Mönckebergstrasse in the C&A building.
The Hyatt Regency Chantilly in France is also leaving Hyatt effective 1 October 2022.
Very unfortunate. I have used this hotel for business stays at least twice a year in the past. No doubt it was getting a bit tired and the rooms feel very 90's, but the location was fantastic and the service was always good. I agree with another here though that getting any sort of Globalist upgrades was pretty rare.
I tend towards the idea that Hyatt was demanding some updates to the rooms to...
Very unfortunate. I have used this hotel for business stays at least twice a year in the past. No doubt it was getting a bit tired and the rooms feel very 90's, but the location was fantastic and the service was always good. I agree with another here though that getting any sort of Globalist upgrades was pretty rare.
I tend towards the idea that Hyatt was demanding some updates to the rooms to meet PH standards. Although the lack of any real branding of Park Hyatt as a luxury property to German's, who naturally make up a large percentage of the guests here, may have made the decision to leave Hyatt an easy one. Most Germans have no clue as to the more luxury branding of PH. To my friends there it's, "just a Hyatt."
I have stayed here several times and always enjoyed the staff and the property. I invited German friends for two nights as Guests of Honer, and they were very fond of it, too. Sorry to see it go.
Hyatts are overrated by people who have learned to game their loyalty program. Hopefully this hotel becomes a Kempinski or something else.
That's unfortunate. I hadn't visited, though I had frequently thought about it with rock-bottom pricing. If Hyatt reopens another PH in Germany, I'd expect it to have 2-4x pricing this property had.
I visisted this property last year. The staff were friendly and offered complimentary upgrade. However the interior of the building looked tired and uninspiring. The suite was spacious but also plain and presented little sense of luxury.
The Reichshof in Hamburg used to be a Curio Hilton property, as I recall- stated there in cash and points when that was a good deal.
They also deflagged, which seems to be a trend…
The Reichshof kinda sucked, so this was a win for Hilton. Only thing I liked about the hotel was that instead of slippers they gave flip-flops.
This hotel was a nightmare with Globalist benefits before the pandemic, so my suspicion is that they were sick of honoring Hyatt's policies.
Indeed, they even had their own room category for points redemptions, which was the only one with Queen beds. They were definitely not fans of providing program benefits.