This is fascinating — a new(ish) Canadian airline will seat passengers depending on whether they’re single, in a relationship, or traveling with their family.
OWG, a new airline by Nolinor Aviation
Nolinor is a charter airline based in Montreal. The carrier operates quite a fleet, ranging from some old Boeing 737s, to Learjet 45s, to Convair 580s. There’s a lot that makes this fleet fascinating, including:
- Some of the 737s are equipped to land on gravel airstrips (Nolinor operates a lot of charters to Northern Canada)
- Nolinor operates the world’s oldest 737 that’s still flying; specifically, the airline has a 737-200 that has been flying for over 47 years, since 1974
- Nolinor even has a Boeing 737 that can be converted into an all-business class configuration
In 2020 Nolinor announced plans to start a new airline that’s named OWG (“Off We Go”). The airline is based in Quebec, and will offer flights to Southern destinations (think Cuba and Mexico). You might be thinking “oh great, another ultra low cost carrier,” since that’s all the rage nowadays.
However, that’s not the direction the airline is taking. Here’s how the airline describes itself:
In recent years, different categories of airlines have emerged. After a lengthy look at the profile of each of these categories, we have come to the conclusion that OWG is not a LOW COST or ULTRA LOW COST type airline. The vision of these airlines is to reduce an air transport service to its simplest components. We at OWG believe that no matter what fare formula is in place, the priority must remain to provide an experience, and to do so, our passengers must be at the heart of our priorities. Our vision is to give you a hefty dose of love and that’s why OWG is an airline in the HIGH LOVE category.
The airline will operate a fleet of Boeing 737s, including 737-400s with 158 seats, and the airline is also acquiring a 737-800 (as it’s described, the airline is acquiring older planes “in order to offer competitive rates”).
OWG’s “HIGH LOVE” inflight product
In March 2022, OWG will launch flights between Montreal (YUL) and Los Cabos (SJD). The service will initially operate three times on weekends over spring holiday periods, but presumably the flight has the potential to be extended. At over 2,500 miles in each direction, that’s quite a long flight. OWG is selling this service as the “HIGH LOVE” experience.
These flights will offer quite an experience, at least compared to what you may expect. Passengers will receive “complimentary gourmet meal service” on these flights, and will also get complimentary “unlimited” open bar service.
Even more interesting is that passengers can be seated in one of three zones, in order to ensure a “different” experience for passengers:
- Singles can travel in the “High Zone”
- Couples can travel in the “Love Zone”
- Families can travel in the “Heart Zone,” at the back of the aircraft
How interesting to see an airline separate passengers based on whether they’re single, in a relationship, or traveling as a family. While I’m sure some single people will love sitting next to other singles, others may not. After all, just because you’re single doesn’t mean you necessarily want to be hit on by another passenger, who you’re stuck in a metal tube with for over five hours.
OWG is partnering with all-inclusive resorts in Los Cabos to sell these flights as part of package holidays. Passengers have different hotel price points they can choose from, and then the idea is that this is an all-inclusive package, starting from the moment you step onto the plane.
Bottom line
OWG is a new airline by Nolinor Aviation. The airline will operate a fleet of Boeing 737s to destinations in the Caribbean and Mexico. The airline has put its “HIGH LOVE” flights to Los Cabos on sale, offering complimentary meals and drinks, as well as separate seating zones for singles, couples, and families.
It’s certainly cool to see an airline try something different. I’m curious to see if people are willing to pay for a better inflight soft product, especially when the hard product isn’t that great.
What do you make of OWG’s inflight experience?
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