OWG, Canada’s Unconventional Airline Startup (With Separate Seating For Singles)

OWG, Canada’s Unconventional Airline Startup (With Separate Seating For Singles)

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This is fascinating — a new(ish) Canadian airline will seat passengers depending on whether they’re single, in a relationship, or traveling with their family.

OWG, a new airline by Nolinor Aviation

Nolinor is a charter airline based in Montreal. The carrier operates quite a fleet, ranging from some old Boeing 737s, to Learjet 45s, to Convair 580s. There’s a lot that makes this fleet fascinating, including:

  • Some of the 737s are equipped to land on gravel airstrips (Nolinor operates a lot of charters to Northern Canada)
  • Nolinor operates the world’s oldest 737 that’s still flying; specifically, the airline has a 737-200 that has been flying for over 47 years, since 1974
  • Nolinor even has a Boeing 737 that can be converted into an all-business class configuration
Nolinor Boeing 737-300

In 2020 Nolinor announced plans to start a new airline that’s named OWG (“Off We Go”). The airline is based in Quebec, and will offer flights to Southern destinations (think Cuba and Mexico). You might be thinking “oh great, another ultra low cost carrier,” since that’s all the rage nowadays.

However, that’s not the direction the airline is taking. Here’s how the airline describes itself:

In recent years, different categories of airlines have emerged. After a lengthy look at the profile of each of these categories, we have come to the conclusion that OWG is not a LOW COST or ULTRA LOW COST type airline. The vision of these airlines is to reduce an air transport service to its simplest components. We at OWG believe that no matter what fare formula is in place, the priority must remain to provide an experience, and to do so, our passengers must be at the heart of our priorities. Our vision is to give you a hefty dose of love and that’s why OWG is an airline in the HIGH LOVE category.

The airline will operate a fleet of Boeing 737s, including 737-400s with 158 seats, and the airline is also acquiring a 737-800 (as it’s described, the airline is acquiring older planes “in order to offer competitive rates”).

OWG Boeing 737-400

OWG’s “HIGH LOVE” inflight product

In March 2022, OWG will launch flights between Montreal (YUL) and Los Cabos (SJD). The service will initially operate three times on weekends over spring holiday periods, but presumably the flight has the potential to be extended. At over 2,500 miles in each direction, that’s quite a long flight. OWG is selling this service as the “HIGH LOVE” experience.

OWG’s Boeing 737-400 economy seats

These flights will offer quite an experience, at least compared to what you may expect. Passengers will receive “complimentary gourmet meal service” on these flights, and will also get complimentary “unlimited” open bar service.

Even more interesting is that passengers can be seated in one of three zones, in order to ensure a “different” experience for passengers:

  • Singles can travel in the “High Zone”
  • Couples can travel in the “Love Zone”
  • Families can travel in the “Heart Zone,” at the back of the aircraft
OWG’s “HIGH LOVE” flights

How interesting to see an airline separate passengers based on whether they’re single, in a relationship, or traveling as a family. While I’m sure some single people will love sitting next to other singles, others may not. After all, just because you’re single doesn’t mean you necessarily want to be hit on by another passenger, who you’re stuck in a metal tube with for over five hours.

OWG is partnering with all-inclusive resorts in Los Cabos to sell these flights as part of package holidays. Passengers have different hotel price points they can choose from, and then the idea is that this is an all-inclusive package, starting from the moment you step onto the plane.

Bottom line

OWG is a new airline by Nolinor Aviation. The airline will operate a fleet of Boeing 737s to destinations in the Caribbean and Mexico. The airline has put its “HIGH LOVE” flights to Los Cabos on sale, offering complimentary meals and drinks, as well as separate seating zones for singles, couples, and families.

It’s certainly cool to see an airline try something different. I’m curious to see if people are willing to pay for a better inflight soft product, especially when the hard product isn’t that great.

What do you make of OWG’s inflight experience?

Conversations (24)
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  1. Greg

    Sounds like Wardair light - started as a Canadian charter with 'gourmet meal' and free flowing liquor for everyone

    Except no 747 and I'm guessing no champagne, filet mignon or lobster

  2. Stuart

    This ranks up there with promotions along the lines of United touting their "upcoming supersonic service" around the world. Grab attention and offer exactly the same as anyone else in the end. Which is nothing.

  3. BigG

    Nolinor almost exclusively serviced the diamond and gold mines in the Arctic . Flew workers and gear in on rotation ergo the skis on the 737 . If you ever seen the people from Canada who go to Cuba on package vacations to Cuba in the dead of winter you would understand this . It’s basically sex tourism .

  4. The Reverend

    @Bob if she's still coming on the trip, you're not doing it right

    1. Eskimo

      If she's 'coming' on the trip, you are definitely 'doing it' right.

  5. Jake212

    @Lucky - That photo you posted of a 737-200 is *not* a 200. It's a 400. You of all people don't get a pass for this. Do better.

    1. JC

      Based on the tail number (C-GNLQ), it's actually a 737-300. You can tell it's not a -100/-200 due to the high bypass turbofan engines.

  6. Jack

    This is such a bizarre concept that I'm tempted to try it.

  7. Jim

    Can you change your section after booking? What if you are single when you book but find true love before you board the flight?

    1. Bob

      What if after booking you become single.... do you still have to sit next to your ex?

    2. The Reverend

      If she's still going on the trip, you're doing it wrong

  8. Terrence & Phillip

    SPOILER ALERT:

    By the end of this flight, we'll be hearing the following in the "High" zone:

    "I'm not your friend, buddy!"
    "He's not your buddy, guy!"
    "I'm not you guy, friend!"

  9. DenB®

    Seems like a very common, normal Canadian charter airline. Think SunWing, Canjet, etc. The package concept is very entrenched in Canada, much more than in USA. The majority of Canadians visiting sunspots fly on carriers that don't sell flights directly or through normal booking channels, don't publish "air-only" fares. The gimmick here is the seat selection marketing, which seems relatively trivial. This is a nothingburger to Canadians and they'll likely prosper and give up the...

    Seems like a very common, normal Canadian charter airline. Think SunWing, Canjet, etc. The package concept is very entrenched in Canada, much more than in USA. The majority of Canadians visiting sunspots fly on carriers that don't sell flights directly or through normal booking channels, don't publish "air-only" fares. The gimmick here is the seat selection marketing, which seems relatively trivial. This is a nothingburger to Canadians and they'll likely prosper and give up the silly seating eventually.

  10. MildMidwesterner

    "Hey, Baby. You're turnin' my 737 into a 777."

    1. David

      OMG!!!! I cracked up after reading this. Thanks for making my day!

    2. Eskimo

      This 737 has been flying for 47 years and is still up for the task.

  11. Never In Doubt

    This has FAIL written all over it. (if it ever actually happens)

  12. Icarus

    Travelling alone doesn’t mean your single. Stupid idea

  13. MM

    What sort of psychotic family would volunteer to be on this flight where, in addition to a cabin filled with drunk creeps, they know in advance they will be stuck sitting way in the back, where people in line to pee after a bunch of beers are also falling over onto their kids.

    1. khatl

      Exactly my thought... though I thought their attempt at upselling it was hilarious "families would be close to the bathrooms and flight attendants"

    1. Pita Pie Burrito

      Will these 734s be equipped with extra large bathrooms branded as the Mile High zone?

  14. Tortuga

    This plus an open bar = What could possibly go wrong? Sheesh.

    1. Bob

      It would be nice if all airlines adopted sitting families with kids way in the back. Preferably behind a soundproof wall.

Featured Comments Load all 24 comments Most helpful comments ( as chosen by the OMAAT community ).

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Greg

Sounds like Wardair light - started as a Canadian charter with 'gourmet meal' and free flowing liquor for everyone Except no 747 and I'm guessing no champagne, filet mignon or lobster

Stuart

This ranks up there with promotions along the lines of United touting their "upcoming supersonic service" around the world. Grab attention and offer exactly the same as anyone else in the end. Which is nothing.

BigG

Nolinor almost exclusively serviced the diamond and gold mines in the Arctic . Flew workers and gear in on rotation ergo the skis on the 737 . If you ever seen the people from Canada who go to Cuba on package vacations to Cuba in the dead of winter you would understand this . It’s basically sex tourism .

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