Lynx Air, Canada’s New Ultra Low Cost Carrier

Lynx Air, Canada’s New Ultra Low Cost Carrier

13

Canada may soon be getting yet another ultra low cost carrier.

Lynx Air, a new Calgary-based ULCC

Lynx Air will be a new Calgary-based ultra low cost carrier (ULCC), and should start flying in early 2022. The airline plans to take delivery of three Boeing 737 MAXs in early 2022, and has firm orders and lease agreements in place to acquire a total of 46 aircraft over the next seven years, to meet anticipated demand. The airline promises low fares and great customer service, and plans to announce routes and product details soon.

Merren McArthur has been named CEO of Lynx Air, which gives some legitimacy to the concept. She has served as CEO of Tigerair Australia, CEO of Virgin Australia Regional Airlines, and founding CEO of Virgin Australia Cargo.

Here’s how McArthur describes plans for the airline:

“We are excited to bring competition and choice to the Canadian aviation market at a time when Canadians are yearning for the opportunity to fly again, whether it be to see friends and family or to take a long-awaited holiday. We have created an ultra-affordable fare structure which is focused on simplicity, transparency and choice. Our à la carte pricing will empower passengers to pick and pay for the services they want, so they can save money on the trip and spend where it counts – at their destination.”

Lynx Air will fly 737 MAXs

Lynx Air isn’t a totally new company

The concept of Lynx Air isn’t coming out of nowhere, and I’m not sure if this gives more or less credibility to the concept.

Enerjet is the Calgary-based company behind Lynx Air. The charter airline was founded in 2006, and commenced operations in 2008. The airline primarily transported oil sand workers to job sites in Alberta, and also had contracts with tour and holiday operators.

However, the airline doesn’t currently have any planes, though the order of some 737 MAX aircraft was done by Enerjet. Going back at least five years, Enerjet was planning on launching an ultra low cost carrier, which used the temporary placeholder name FlyToo. The airline had trouble launching due to issues with getting adequately capitalized, specifically due to Canada’s laws against foreign airline ownership.

It looks like Lynx Air is the latest attempt by Enerjet to get this airline concept off the ground. Whether or not it actually happens this time remains to be seen.

Enerjet is behind Lynx Air

Canadian aviation is becoming more competitive

Historically Canadian aviation wasn’t particularly competitive, at least on domestic and transborder routes, with Air Canada and WestJet being the big players. However, there’s no denying that Canadian consumers will benefit from a lot more competition, especially among ultra low cost carriers. In addition to the low cost carriers of Air Canada and WestJet (Rouge and Swoop), you have airlines like Flair, OWG, Porter, Sunwing, and more.

I can’t help but wonder just how much competition the Canadian market can sustain. Canada has a population of just 38 million people, and while it’s a country with a lot of travel (both Canadians trying to leave the country in winter to enjoy warm weather, and foreigners coming to Canada in summer and winter to enjoy the natural beauty), there are still limits to how much total demand there is.

For example, Flair and Lynx Air each plan to acquire roughly 50 Boeing 737s, and offer an ultra low cost carrier business model. Is there really room for that much competition? Time will tell, I suppose…

Flair also has a lot of 737 MAXs on order

Bottom line

Lynx Air plans to launch operations in early 2022 with Boeing 737 MAXs, and become Canada’s newest ultra low cost carrier. While the branding is new, the concept behind this airline has been in the works for a very long time. I’m curious to see if the airline actually launches this time around, and if so, how it goes.

The competition is good for consumers, though are we starting to get to the point where the Canadian market is becoming saturated?

What do you make of Lynx Air?

Conversations (13)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Jim Guest

    They will be bought out by Air Canada pretty quickly. Can't have an airline taking business away. If anyone doubts it, remember Canada 3000 ? Or CanJet ? JetsGo ? All low fare airlines that Air Canada killed so they could keep fares higher.

  2. stewartboldt Guest

    We need a favorite airline to bussel our butts around. I think I heard, they've got a main player that worked for, West jet, ?!What a great airline!! Air Canada, is a failure. Can't see a rebound for them, for 20years. If not vanished. Terrible service anyways. Fire the works.

  3. Saheer Guest

    Population of Singapore is so tiny but Singapore Airlines amongst the best in the world

  4. Dave Guest

    Canada may only have 38M people, but (1) those people are mostly clustered in like 20-30 cities and (2) those 20-30 cities are mostly scattered really far apart from each other. And then much of the rest of the population not in those 20-30 cities (in other words, all 3 territories + the far northern parts of most of the provinces) is really dependent on air travel for *absolutely everything* since very few paved roads...

    Canada may only have 38M people, but (1) those people are mostly clustered in like 20-30 cities and (2) those 20-30 cities are mostly scattered really far apart from each other. And then much of the rest of the population not in those 20-30 cities (in other words, all 3 territories + the far northern parts of most of the provinces) is really dependent on air travel for *absolutely everything* since very few paved roads even exist north of the 55N parallel. So Canada seems like a country that really could support a lot of air travel, more so than a more geographically compact country with similar population.

    That said though, I don't know that Canada can support a lot of air travel *competition* especially if it's made up of many low cost carriers.

  5. Mike Guest

    Karen said: “I got an amazing deal on [INSERT CANADIAN AIRLINE HERE] but they went out of business and I’m never doing that again.”

    Choose from:
    Canada 3000, Canjet, Nationair, Royal, Roots, Greyhound, Intair, Jetsgo, Odyssey, Air Club, Skyservice, Worldways, Quebecair, Zoom,……

    1. cathie Guest

      Don't forget Wardair - the best Canadian airline, ever. Wish it would come back.

    2. Azamaraal Guest

      Lest we forget Legendary Wardair and slightly less legendary Canadian Airlines (CP Air). Both attacked by predatory pricing of AC and the government dominated air transport board that gave the profitable routes to AC and the losers to the others.

    3. Ksa63 Guest

      I remember those two fondly. I had great flights to Asia on Canadian.

      For me, Air Canada is a last resort. Avoid at all costs.

  6. Never In Doubt Guest

    They promise “great customer service”!

    That should differentiate them from the other startups that promise “terrible customer service”!

  7. Sean Simpson Guest

    Thanks for the post. I'll be interested to see how many of these survive! I am surprised to see you reference Porter as a low-cost airline in a few recent posts. My understanding of them is actually more that they are a business-focused airline, given their hub is Toronto Billy Bishop airport, don't charge for drinks, etc.

    1. DenB Platinum

      +1. Porter is an independent airline (not a subsidiary, not in an alliance...) but it's definitely not a LCC, let alone ULCC. It isn't leisure-dominated and its pricing model clearly isn't from the LCC playbook.

    2. Azamaraal Guest

      Porter is definitely only a small regional airline possibly with aspirations.

      Only flies from Toronto.

    3. Zachary B Guest

      Porter flies from other airports, Toronto Billy Bishops is it's main hub but it also has smaller hubs in Halifax, Ottawa, and Montreal.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Mike Guest

Karen said: “I got an amazing deal on [INSERT CANADIAN AIRLINE HERE] but they went out of business and I’m never doing that again.” Choose from: Canada 3000, Canjet, Nationair, Royal, Roots, Greyhound, Intair, Jetsgo, Odyssey, Air Club, Skyservice, Worldways, Quebecair, Zoom,……

4
Jim Guest

They will be bought out by Air Canada pretty quickly. Can't have an airline taking business away. If anyone doubts it, remember Canada 3000 ? Or CanJet ? JetsGo ? All low fare airlines that Air Canada killed so they could keep fares higher.

0
Zachary B Guest

Porter flies from other airports, Toronto Billy Bishops is it's main hub but it also has smaller hubs in Halifax, Ottawa, and Montreal.

0
Meet Ben Schlappig, OMAAT Founder
4,523,713 Miles Traveled

25,807,500 Words Written

28,675 Posts Published

Keep Exploring OMAAT