Omni Air’s Intriguing New Business Class

Omni Air’s Intriguing New Business Class

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Omni Air International has unveiled its new business class product. The catch? You can’t actually directly book a flight in one of these seats.

What is Omni Air?

Before we talk about the airline as such, it’s probably worth briefly talking about what Omni Air actually is. Omni Air International is a Tulsa-based airline that operates a fleet of just over a dozen Boeing 767s and 777s. Omni Air primarily operates charter flights, and is in the business of wet leasing planes. In other words, Omni Air typically leases out its planes (including crews) to airlines, the military, charter operators, etc.

Omni Air’s fleet is an average of just over 20 years old, as the carrier (smartly) acquired its planes secondhand, with the planes having previously flown for airlines like Air France, Alitalia, Royal Air Maroc, etc.

Omni Air’s new “Omni Class” (business class)

Omni Air has revealed “Omni Class,” which is the carrier’s new premium travel class that’s billed as “180 degrees of 360 luxury.” Specifically, Omni Air has installed Collins Aerospace Diamond business class seats on its Boeing 767s.

The fully flat seats are in a 2-1-2 configuration. They’re marketed as featuring in-seat power, personal storage space, an oversized tray table, and an entertainment system with 15.6″ HD screens.

Omni Class cabin
Omni Class seat
Omni Class food

Here’s a video about the new Omni Class, which I kind of love on so many different levels (is it just me?):

For context, Omni Air previously had recliner seats in business class, similar to what you’d find in domestic first class, so this is a significant product improvement.

Here’s what Jeff Crippen, CEO of Omni Air, had to say about the new cabins:

“Omni Class is the most significant advancement in passenger comfort in our 28-year history. Continually reinvesting in our fleet through exceptional passenger experience upgrades like this is why Omni remains an industry leader.”

Meanwhile here’s what Robert Jared, VP of Business Planning and Strategy for Omni Air, had to say about the new cabins:

“We take pride in delivering the highest quality service to our customers. With Omni Class, we have not only enhanced the appointment of our cabins with the latest entertainment options, LED mood lighting, and powered seating that transforms into a 180-degree full-flat bed at the touch of a button, but also our exceptional crews have elevated the travel experience through an unmatched level of friendly and professional onboard service.”

This is an interesting play for a charter airline

It’s awesome to see a charter airline investing in its premium product, since it’s not something we often see. Many charter airlines have just maintained whatever cabins were in the planes when they received them, since these carriers are often competing on price rather than product, and therefore are trying to minimize costs.

Omni Air’s business class seats are identical to United’s old business class seats (before the carrier started installing Polaris seats), and the finishes even look identical. So perhaps Omni Air picked up these seats secondhand at a reasonable cost?

These look like United’s old business class seats

Beyond that, though, I find this to be an interesting play:

  • Omni Air isn’t generally selling seats on a plane, but rather is selling the plane altogether as a package deal, whether it’s to an airline or the military
  • Clearly Omni Air believes it can get more business if its onboard product is better; I’m not sure if that’s based on feedback from airlines, or if Omni Air is simply gambling here
  • I find Omni Air’s emphasis on a specific type of soft product to be surprising, though I guess it’s just for show; generally when carriers like Omni Air operate a charter flight on behalf of another airline, they offer whatever soft product that airline usually offers, rather than their own

In the press release about the new business class experience, the airline says this is part of a “continued investment in unique technology and custom solutions,” and that Omni Air is evaluating technology and partnerships to further expand turnkey solutions for airlines.

One thing is for sure — as a premium product geek I need to find a way to fly Omni Air business class sooner or later. And ideally with the soft product depicted above, which includes champagne goblets, massive teapots, and what looks like a day-after-Thanksgiving potluck lunch.

Basically me on Omni Air

Bottom line

Charter airline Omni Air International has revealed a new business class product. While it’s not cutting edge by global standards, it is rather impressive for a charter carrier to introduce something like this as a product standard. Presumably Omni Air hopes that this new product will make airlines more likely to want to wet lease Omni Air planes.

Now I’ve just gotta figure out which airline leases these planes next, because I totally want to fly in this product…

What do you make of the new Omni Class?

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  1. Dale Kilgannon

    Think you really need to get a life its a promo not life

  2. Russo

    Love to know where that airlines is from

  3. Hilton Cranston-Whittaker

    FANTASTIC OMNI...I'm a crew member retired from one of the greatest Airlines to ever fly..CANADIAN PACIFIC AIRLINES and I see OMNI AIRLINES bringing back a quality product with QUALITY SERVICE. To see employees love their company to volunteer to get the word out about flying their FUN AIRLINE....KEEP IT UP!! PLEASE.
    Hilton Whittaker

  4. Richard

    I flew Omni when they only had those outdated American Airline DC-10 rejects, they treated their FA's like crap because they fought against the crew members trying to get a union so they paid crazy sad wages,closed bases and if you wanted to stay with the company you would have to move to another city/base and pay to travel on a different airline out of your own pocket and always traveled with a Flight Engineer...

    I flew Omni when they only had those outdated American Airline DC-10 rejects, they treated their FA's like crap because they fought against the crew members trying to get a union so they paid crazy sad wages,closed bases and if you wanted to stay with the company you would have to move to another city/base and pay to travel on a different airline out of your own pocket and always traveled with a Flight Engineer because the planes kept on having mechanical problems... I always wondered why the Milatary would use OAI ✈ to fly the soldiers who fight for America's freedom on a questionable aircraft...Maybe it's a Tulsa mindset, at least they have aircraft's that are not decades old like the DC10's

  5. Dave

    Didn't Omni also get all their 767-200s from Continental/United?

  6. Les Pontiac

    Is it possible they purchased these Collins aerospace seats second hand? I could imagine the bulk of cost in a seat like this is all of the internal parts, and not the upholstery and cosmetic shell.

  7. Toad

    I guess the military brass will enjoy sitting upfront instead in the back with the troops.

  8. Liam Payne

    Omni operated several times a week between Honolulu and Las Vegas. Call VACATIONS HAWAII for prices and schedules. They had stopped these flight during the pandemic.

  9. Steven E

    Hysterical video but why get angered about it- seriously

  10. JBM

    Sorry man, they’re actually acrylic goblets.

  11. Andrew

    Join the military and request a tour of duty to Iraq. That's how to fly Omni Air business class.
    Call (888) 550-ARMY or go to goarmy.com to find out more.

  12. RF

    I'd like that kind of soft product from AA/DL/UA.

  13. tt

    Looks good on paper, and video. Omni cabin crews are overworked, underpaid, and not employed by Omni. They are contracted by a third party employer in Houston, that gives the best trips to the younger, prettier cabin crewmembers. When you apply for a cabin crew position, they ask
    "are you okay with being away from home for 30 days?"
    Any company that would accept this type of charter airline should know about this...beware RSSC, Crystal, Seabourn, Silversea.

    1. Jj

      That’s not true at all. As a “pretty and young” flight attendant employed by Omni for nearly 10yrs You’re greatly misinformed. No need for your negativity.

    2. Kim

      Ummm ur wrong: I worked as a FA and I worked for Omni -checks and all from Omni. At the time of interviewing session every person is asked if they are aware of being away from base approx 3 weeks at a time. This has nothing to do with looks or age as seniority is the bases as with any union position.

  14. Kawika seet

    Interior may look good but engines are still old n prone to break downs!

  15. Brendan Joseph Madden

    Hahaha wow. It’s quite literally United’s cabin from ten years ago. On the one hand yay for them. On the other hand. Like did they literally just get these off the back of a lorry?

  16. Shawn

    Should be able to fly to Hawaii and get on a Vegas charter fairly easy. Omni serves Boyd gaming for their “Vacations Hawaii” product, shuttling hundreds of locals to Vegas several times a week.

  17. Anthony

    Omni is probably the biggest parasite when it comes to charter airlines in America. I had the unfortunate opportunity to fly them twice while serving the military. Never on time, disgusting food and interior of planes. I have been in sand huts in Kabul that were cleaner than Omni’s planes and bathrooms. Also they pay their staff so poorly it’s basically the people no other airline will hire. Omni is the goodwill of airlines. Secondhand...

    Omni is probably the biggest parasite when it comes to charter airlines in America. I had the unfortunate opportunity to fly them twice while serving the military. Never on time, disgusting food and interior of planes. I have been in sand huts in Kabul that were cleaner than Omni’s planes and bathrooms. Also they pay their staff so poorly it’s basically the people no other airline will hire. Omni is the goodwill of airlines. Secondhand planes, secondhand crews, and you should expect that type of service . Even as a military member I felt it was a waste of tax payer money because as a US based company they treated soldiers like we were on a greyhound bus. Any entity that rents their service doesn’t care about safety or quality. Everything is fixed with duct tape and the companies pilots are those no other airline wanted either. Look at their own video they couldn’t hire paid actors? Instead I’m sure it’s their own crews posing as passengers. If they can’t even invest in a high quality ad showing their new products can you imagine how little effort they will provide in their service if purchased. Stay away you would be better off renting an entire plane from Spirit airlines than this awful company and spirit is probably the worst commercial airline in the US.

    1. Melissa

      Hahaha, it is their Tulsa employees as the passengers. Including the CEOs girlfriend.

  18. Shindig

    I can't help but smirk when I see some wine swiller who has no clue what a stem on a glass is for. Luke warm Champagne. Mmmmm!

  19. Jerry

    Everything about that video just screams Tulsa.

  20. ptahcha

    Only in a travel blog where the previous generation business seating is praised as wonderful for a charter airline, and it's terrible on a commercial airline.

    Also, why are the passengers in the video playing musical chairs in the cabin? They keep switching seats.

  21. Sasa

    Miserable video, honestly, very politically incorrect. Two FA, both females, one African American, other of Asian origin serving white passengers. One wide shot of the cabin where people of other races can be briefly seen. Cruise company I worked for had in their promo videos crew members from Caribbean mopping floors. I'm from Europe and I see this video as contribution to racial and social injustice, AV geek in me is sick of Omni Air....

    Miserable video, honestly, very politically incorrect. Two FA, both females, one African American, other of Asian origin serving white passengers. One wide shot of the cabin where people of other races can be briefly seen. Cruise company I worked for had in their promo videos crew members from Caribbean mopping floors. I'm from Europe and I see this video as contribution to racial and social injustice, AV geek in me is sick of Omni Air. And directing is miserable as well, young fellow with short hair sits in 3 different seats during the video.

    1. Chris

      Imagine trying to get offended over a marketing video about a seat

    2. SashaM

      Obviously Sasa is looking hard to be offended, probably didn’t even realize one of the women being served is of Asian origin however with a lighter skin tone. Persons of color in the wideshot not good enough for Sasa, if everyone in the wideshot were Bipoc that would also lead to outrage. If the FAs were all white Sasa would have been offended by that too. Must be a hard life living like that.

    3. All people matter

      Why do you judge people by the way they look?
      Maybe they identify as other races, origins, etc.

    4. Yo mama!!!

      Sass, sad that you would jump to Omni being racist! I am a current employee for over 3 years and they are far from racist. You want to criticize the way they made the video, just sad! Everyone in that video are currently employed with Omni!!! Took the time to volunteer the days to help put this video together… for free at that!! So that should tell you that Omni is doing something right if...

      Sass, sad that you would jump to Omni being racist! I am a current employee for over 3 years and they are far from racist. You want to criticize the way they made the video, just sad! Everyone in that video are currently employed with Omni!!! Took the time to volunteer the days to help put this video together… for free at that!! So that should tell you that Omni is doing something right if people are willing to volunteer their time to do this. It’s just sad that you live a life of misery and down talking people! I give props to everyone who volunteered in the video!! It came out good.

  22. George

    It looks like they did not even bother to change the seat fabric lol

  23. BeefeaterontherocksWITHatwist

    Didn’t Omni pick up young age ex continental 767-200ER’s? also, do they still park a few of their planes in Atlanta KATL?

  24. P-LGA

    OMG I'm dead from this premium class video. It's the music @ 1:07 and the very strange smile, bend and stare into the customer's face without saying anything @ 1:27, for me.

  25. TommyG

    I flew Omni once about 7 years ago, Seattle to Northern Japan. All coach 767-200. Seats were dated, no seatback entertainment, streaming, power. FAs were terrible, borderline hostile. The price was right though... it truly was a Greyhound in the sky.

Featured Comments Load all 32 comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Chris

Imagine trying to get offended over a marketing video about a seat

SashaM

Obviously Sasa is looking hard to be offended, probably didn’t even realize one of the women being served is of Asian origin however with a lighter skin tone. Persons of color in the wideshot not good enough for Sasa, if everyone in the wideshot were Bipoc that would also lead to outrage. If the FAs were all white Sasa would have been offended by that too. Must be a hard life living like that.

Dale Kilgannon

Think you really need to get a life its a promo not life

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