World of Hyatt will be dropping a partner as of early 2022…
Hyatt & Exhale partnership ends January 1, 2022
In 2017 Hyatt acquired Exhale Spa, and in 2018 Exhale was fully integrated into World of Hyatt, allowing members to earn and redeem points for spa treatments and fitness classes, and also take advantage of select elite perks. Hyatt ended up selling its stake in Exhale in 2020, but the partnership continued… until now.
Hyatt and Exhale will be ending their partnership as of January 1, 2022. This comes after the two companies have “evaluated this strategic relationship.” With this change there will no longer be cooperation between the two companies. This means that:
- It won’t be possible to earn & redeem World of Hyatt points with Exhale
- It won’t be possible to take advantage of World of Hyatt elite perks with Exhale
- It won’t be possible for those with the World of Hyatt Credit Card to earn 4x points with Exhale
- Exhale On-Demand in-room streaming video content will be discontinued
Since the World of Hyatt program launched, there has been a focus on wellbeing, and the Exhale partnership has been an important aspect of that. Here’s what I’m told about about the future of that:
“At Hyatt, wellbeing is foundational to our purpose of caring for people so they can be their best. We recognize that demand for wellbeing experiences while traveling remains strong and we will continue to prioritize our wellbeing approach to best serve that need.”
Is this partnership ending a big deal?
While I was always intrigued by the Hyatt and Exhale partnership, I never ended up taking advantage of it:
- In fairness, I haven’t gotten many spa treatments since the start of the pandemic, period, and I’m not a graceful enough exerciser to want to participate in group fitness classes
- While being able to earn & redeem points is a nice perk if I’d visit a particular spa anyway, I didn’t feel like the partnership was rewarding enough to make me go out of my way to visit a certain spa
- On top of that, Exhale’s footprint is fairly limited
I’m sure the partnership was awesome for those who were Hyatt loyalists and Exhale customers anyway, but for the rest of us I feel like this isn’t that huge of a loss. Fortunately World of Hyatt has lots of other great partnerships, including with MGM, Small Luxury Hotels of the World, Lindblad Expeditions, and American Airlines.
Hyatt and Exhale are cutting ties as of January 1, 2022. Hyatt had bought a stake in Exhale back in 2017, but sold it in 2020. While the partnership continued for some amount of time, I guess the writing was on the wall that this wasn’t going to last.
I’m curious what exactly happened in the background, and if this just didn’t work out the way Hyatt hoped, or what.
Did any OMAAT readers ever take advantage of the Hyatt & Exhale partnership?