Following Accident, Air Canada’s CEO IS Under Fire For His Lack Of French… Again

Following Accident, Air Canada’s CEO IS Under Fire For His Lack Of French… Again

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On Sunday night, we saw a tragic accident at LaGuardia (LGA), whereby an Air Canada Jazz CRJ-900 and a fire truck collided on the runway, leading to the death of the two pilots, plus several injuries.

This is beyond tragic, and obviously the primary focus should be on those who suffered because of this. However, it’s also interesting to note what’s becoming a very big story in Canada, with many calling on Air Canada’s CEO to resign, accusing him of being disrespectful.

Air Canada CEO only records video in English, not French

On Monday, Air Canada CEO Michael Rousseau recorded a video message about the accident that happened at LaGuardia.

The reality is that these videos almost always follow the same formats, so this video is virtually identical to ones that we’ve seen following past accidents at other airlines (as you can see in the below side-by-side comparison, shared by @LiveFromALounge).

But there’s one thing about the video that stood out the most to many people — the video was only recorded in English, and not French. The only French in the video was a “bonjour” at the beginning, and a “merci” at the end.

Canada has two official languages — English and French — and this was a flight from Montreal, and one of the pilots who was killed is from French-speaking Quebec.

Rousseau has been slammed for this video, given what a sensitive topic language can be in Canada:

  • Canada’s Official Languages Committee has voted to demand that Rousseau explain himself, about why a video wasn’t recorded in French as well
  • Bloc Québécois Leader Yves-François Blanchet has said that “in light of this sad and gross lack of respect towards the loved ones and family of the pilot from Coteau-du-Lac, Antoine Forest, a French-speaking Quebecer, the head of Air Canada must very seriously ask himself whether he has not clearly disqualified himself for the position he holds”
  • Canadian Prime Minister Mark Carney has said that the video shows “a lack of compassion,” saying that “we live in a bilingual country, and companies like Air Canada particularly have a responsibility to always communicate in both official languages”

In response to this criticism, Air Canada has released the following statement:

“Mr. Rousseau felt it was important to personally address our customers, our employees, and those of Jazz, their families, and all those affected in any way. He therefore recorded a message before leaving for the crash site.”

“Despite his efforts, his ability to speak French does not allow him to convey such a sensitive message as effectively as he would have liked in that language. We have therefore used subtitles to ensure everyone can receive his message directly.”

In isolation you might not think much of this situation, but there’s history here of his issues with French. In 2021, Rousseau gave his first major speech as CEO of the airline, which was 26 minutes long, with only 20 seconds of it being in French.

After the speech, he took questions from reporters. A French journalist asked him (in French) how he has been able to live in Montreal for 14 years while speaking so little French. In response to this, Rousseau said:

“Can you redo that in English? Because I want to make sure I understand your question before I respond to it.”

At that point the journalist repeated the question in English:

“How can you live in Montreal without speaking French? Is it easy?”

Rousseau responded with the following:

“I’ve been able to live in Montreal without speaking French, and I think that’s a testament to the city of Montreal.”

You can watch the interaction for yourself below.

Following this, Rousseau committed to improving his French, releasing the following statement:

“I want to make it clear that in no way did I mean to show disrespect for Quebecers and francophones across the country. I apologize to those who were offended by my remarks. I pledge today to improve my French, an official language of Canada and the common language of Québec, while tackling the serious commercial challenges facing Air Canada as we move from surviving the pandemic to rebuilding to normalcy. The fact that this iconic company is headquartered in Montreal is a source of pride for me and our entire executive team. I reiterate Air Canada’s commitment to show respect for French and, as a leader, I will set the tone.”

My take on Rousseau’s French language controversy

I see people taking strong stances on both sides here. Some people find it ridiculous that language is what’s being focused on with such a major accident, where people lost their lives. At the same time, who am I to tell people who care about language whether they should or shouldn’t be offended, especially since this is something that impacts their community?

Bigger picture, I just don’t see how Rousseau is still CEO of Air Canada. The funny thing is that Air Canada is well run, and has some excellent senior executives, like Mark Galardo, Mark Nasr, etc. Admittedly they’re still pretty young, but they know the industry as good as anyone does, and are incredibly competent. All of that says nothing of the fact that Ben Smith (who was previously President at Air Canada, and is now CEO of Air France-KLM) should’ve just been made CEO of Air Canada earlier, and then he might not have left.

What’s bizarre is that you’d assume that Rousseau has just been missing for five years, since I don’t think there’s an airline CEO out there who is less public. And it seems to be precisely because of his lack of French. Now he makes an appearance, only to cause this controversy again.

Maybe there’s something I’m missing — is this guy some sort of genius in the background? At least from the outside, it seems to me that guys like Galardo and Nasr are running the show, and I’m not sure what value Rousseau is adding? If nothing else, a CEO needs to be able to get employees excited and behind something, and Rousseau has never struck me as someone who accomplishes that.

But maybe I’m wrong? I’m just going off my observations here, plus that I almost never see an appearance from him.

Bottom line

Air Canada CEO Michael Rousseau is once again facing backlash over his lack of French. He recorded a video about Sunday night’s accident at LaGuardia, but only in English, and not in French, despite the fact that he committed to improving his French, after a similar scandal years ago.

This is so serious that even the Prime Minister is commenting on it, and politicians are calling on him to explain himself. While it’s hardly the most important topic in the aftermath of an accident, I can’t wrap my head around how this guy still has his job…

What do you make of this Air Canada CEO language controversy?

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  1. ClownDancer Guest

    French Canadians are idiots.

    1. Marc P Guest

      You are obviously an expert on the subject

  2. iamhere Guest

    Aren't there more important issues for the prime minister.....

  3. mr_matcheu New Member

    As french-speaking Belgian, I totally get the language issue. Our politician love this to avoid to adress the real issues of our times.
    This or that must be adressed ? No, let's talk about languages divisions.
    Remember the tower of Babel...

    Fun fact : his name. Rousseau... :)

  4. snic Diamond

    Seriously? Such a tragic accident and this is what Canadians are arguing about?

  5. Quebec Jean Guest

    I'll take Quebec language and culture over the Mexican influence in the US.

  6. Fja Guest

    Apparently 3 of the 4-person crew, and many passengers, originated in Montreal, where CEO Michael Rousseau - nearly 20yrs with AC now - has once again failed to make even a small portion of his remarks in French. This is at least the second time that he has publicly failed to do so at a sensitive time since becoming CEO. Note that he did not have to write the script; That not one of his...

    Apparently 3 of the 4-person crew, and many passengers, originated in Montreal, where CEO Michael Rousseau - nearly 20yrs with AC now - has once again failed to make even a small portion of his remarks in French. This is at least the second time that he has publicly failed to do so at a sensitive time since becoming CEO. Note that he did not have to write the script; That not one of his minions failed to do the right thing and provide him with a script that he could have read is shameful. It's not about the accent, it's about effort - and respect.

    1. CPH-Flyer Diamond

      What a load of horse manure....

      Had he received a script which he probably would have read in a somewhat halting, monotone, and mechanical sounding Québécois, he would also have been accused of being insensitive and not showing proper respect by clearly just reading a script rather than truly expressing himself.

      He is in a no win situation.

  7. Mike Guest

    I don’t know the guy but in my mind this is an entirely pointless discussion.
    If he’s doing a good job as CEO, his command of French is not relevant. If he’s doing a bad job, his command of French is irrelevant. The job description clearly did not require him to be bilingual. There are many executives, especially in this industry, who don’t speak the language of the country they work in (when was the last time anyone heard an Emirates CEO speak Arabic?).

  8. BradStPete Diamond

    I happen to be tri-lingual English, Spanish, French with also a strong German ability. I understand that some people struggle with learning another language especially in adulthood. I am blessed with an easy ability with other languages. French can be quite difficult for English speakers but for Gods Sake ! You lived in the largest Francophone city outside of France (14 years ! ) in a French speaking Province in a bi-lingual nation.
    Do better sir.

    1. John Guest

      Tell us you're not using this tragedy to show off your supposed (unproved) linguistic skills..

  9. OtherSteve Guest

    Simple observation:

    Do Quebecers understand English? Yes.

    Do other provincers understand French? No.

    Stop kowtowing to cranky minorities.

    1. Kilomiles Guest

      "Stop kowtowing to cranky minorities."

      That's how you'll end up with Quebec going independent from Canada, as they tried in 1995.

    2. AD Diamond

      Exactly. Greater Canada wants Quebec to stay. If they want Quebec to stay, they have to be bilingual. There's a choice and Canadians have made it. If you want to run a large company in Canada you're going to have to respect that. And, come on, they could have generated French sections with AI.

      For those that don't know (and I found it super strange the first time I attended an official even there),...

      Exactly. Greater Canada wants Quebec to stay. If they want Quebec to stay, they have to be bilingual. There's a choice and Canadians have made it. If you want to run a large company in Canada you're going to have to respect that. And, come on, they could have generated French sections with AI.

      For those that don't know (and I found it super strange the first time I attended an official even there), speeches aren't given in one language and then the other. Rather, sections are given in one language and entirely new content in the other language. So as someone with zero language skills beyond English (really, I've tried, but I think the only way I'd get it is complete immersion) I would hear half a speech. It was strange. And I feel for Rousseau, but I'm also not trying to live in a french speaking city and run an airline where employees are expected to speak french. I'm very spoiled that much of the world speaks english!

  10. PeteAU Guest

    Never apologise unless you've done something wrong. It just makes the fanatical extremists more bloodthirsty.

    1. Mike P Guest

      Correct!

      “It is a good rule in life never to apologize,” said the great English writer P.G. Wodehouse. “The right sort of people do not want apologies, and the wrong sort take a mean advantage of them.”

  11. jetset Diamond

    Re: the CEO, it's hard to know competence from just public facing impressions. I think there are good CEO's that are not the face of a company and that's not their strength. That's totally fine.

    However, I also think there are lots of bad CEO's that are really good at managing their Board and have benefitted from good enough financial performance to not be forced out (or in some cases...REALLY good relationships with their board...

    Re: the CEO, it's hard to know competence from just public facing impressions. I think there are good CEO's that are not the face of a company and that's not their strength. That's totally fine.

    However, I also think there are lots of bad CEO's that are really good at managing their Board and have benefitted from good enough financial performance to not be forced out (or in some cases...REALLY good relationships with their board that allow them to survive very poor financial performance).

  12. DTWNYC Guest

    Il serait approprié pour une entreprise canadienne, basée à Montréal, avec un vol en provenance de Montréal, de faire au moins une tentative de fournir une déclaration en français et en anglais.

    1. PeteAU Guest

      The solution is clear - relocate HQ to Toronto. Problem solved.

    2. Kiwi Guest

      Don't believe that is allowed under the act that privatised Air Canada. Its quites specific with things like requiring maintenance bases in winnipeg. It was a politicans dream

  13. Steve K Guest

    As Air Canada should be most concerned with safety and making a profit, the CEO unable to speak French doesn't impact either. All air traffic control (yes, even a flight from Quebec City to Montreal) is in English. Must anger them, but then again he (the CEO, or DG in French) isn't a pilot.

    Air Canada spends a great deal money printing everything in two languages to satisfy the French speaking. Canada spends billions...

    As Air Canada should be most concerned with safety and making a profit, the CEO unable to speak French doesn't impact either. All air traffic control (yes, even a flight from Quebec City to Montreal) is in English. Must anger them, but then again he (the CEO, or DG in French) isn't a pilot.

    Air Canada spends a great deal money printing everything in two languages to satisfy the French speaking. Canada spends billions each year to be bilingual. I don't live there so I guess should not care, but one visit to Montreal or Quebec City will help you realize bilingual them means you speak French first and only. I am fluent in French, but I speak English in Canada, even Quebec City (after all they are bilingual), then when they say something nasty to each other in French, I reply in well spoken French that they are "des imbéciles qui détestent l'anglais"

    It is my experience that most in Canada have distain for Quebec.

    1. kiwi Guest

      Within Canada Pilots are free to speak in French as per Iata rules

  14. Jeffrey Guest

    Report the accident. That is more important than your lack of French language speaking skills.

  15. Marc P Guest

    Ben Smith runs a much bigger airline and was able to learn sufficient French to earn respect from customers and employees.
    Do not tell me that M. Rousseau could not have achieved a sufficient level of proficiency in French after living 14 years in Montréal.
    Yes you can live and run a business in Québec without speaking any French but his unwillingness to learn the language after he promissed to do so, is...

    Ben Smith runs a much bigger airline and was able to learn sufficient French to earn respect from customers and employees.
    Do not tell me that M. Rousseau could not have achieved a sufficient level of proficiency in French after living 14 years in Montréal.
    Yes you can live and run a business in Québec without speaking any French but his unwillingness to learn the language after he promissed to do so, is to a certain degree a failure in leadership.
    At the end of the day, this does reflect good on him nor the BOD and it is having negative impact on the commercial success of the business.

  16. Kiwi Guest

    As a former Crown Corporation the requirements of the Air Canada Act that privatized the company require that both languages are delivered throughout the company. You would think with this context that the CEO of one of the largest employers in Montreal and location of its headquarters that he would have taken French lessons the fact that he hasn't been able to in the last 5 years makes this unacceptable to a lot of Canadians but especially Quebecers

  17. Don Guest

    Although it was a few years ago, I lived in Canada for several years. A beautiful country with very warm and friendly people.

    My experience, Quebec expects the other provinces to be bilingual, providing signage, legal documents, etc, in both languages. An Ontario driver's licence will be in both English and French. If you travel to Quebec or view a Quebec driver's licence, French only.

    There was a phrase they used for everything including french...

    Although it was a few years ago, I lived in Canada for several years. A beautiful country with very warm and friendly people.

    My experience, Quebec expects the other provinces to be bilingual, providing signage, legal documents, etc, in both languages. An Ontario driver's licence will be in both English and French. If you travel to Quebec or view a Quebec driver's licence, French only.

    There was a phrase they used for everything including french ..... Ottawa compliant.

    Respect others as you demand to be respected.

    1. Comet Guest

      Quebecers are much more bilingual than the rest of Canada (around 46% of Quebecers can speak both languages). In Ontario, it's 10.8%; in BC, it's 6.6%. You can't live in English Canada with French, while in practice, you can do so the other way around in Montreal.

      In Quebec, while the ID cards themselves are in French, their paperwork for things like a driver's license can be done in English, a complete non-issue.

  18. Anita Guest

    Canada is a bilingual country with the exception of the province of Quebec. They only need to speak French there. That inequality bothers a lot of people. According to Canadian laws, the video should have also been in French. But I don't understand why the Quebecois are exempt from having to learn English. Many do, of course. But why can't the province be bilingual like all the others?

    1. Marc P Guest

      All the other provinces are not bilingual at all. Try to get service in French in Flin Flon and you will see what I mean

  19. Eskimo Guest

    The is just egotistical Canadian who has to overcompensate by bullying Canadian who only speaks English because people from France piss on them for not speaking 'real' French.

    1. Dan Guest

      I read this several times and still do not quite know what you are trying to say. Feel free to write it in your mother tongue.

    2. Eskimo Guest

      C'est simplement un Canadien égoïste qui ressent le besoin de surcompenser en intimidant les Canadiens qui ne parlent que l'anglais et ce, parce que les gens de France leur pissent dessus pour ne pas parler le 'vrai' français.

  20. Jackson Guest

    This is why Canada is in the sad state it is now.

  21. Cedric Guest

    Americans can't relate to this but plenty of other countries have similar issues. Look at Belgium with French vs Flemish or in Switzerland. The guy has lived in MTL for 14 years and can't pre-record 2 sentences in French to express condolences for a French pilot...they knew there was going to be blowback about this. That said, these questions are always blown out of proportion in Quebec. Much bigger fish to fry.

    1. Eskimo Guest

      So if the guy lives in Africa for 14 years, he can now use the n-word?

    2. PeteAU Guest

      Except he wasn't French, he was Canadian.

  22. Mike Guest

    During the 3 day strike that shut down Air Canada last year, this same CEO did a tv interview (in English) where he admitted that the airline had no operational back-up plan because they expected the government would order the striking workers back to work immediately.
    He’s dumber than a bag of bricks and clearly a liability to the airline. No one cares what finally gets him fired, just get him fired.

  23. Anthony Guest

    I love that the apology statements were also written in English. Lmao

  24. Rod Guest

    And Dinky Liddle Tom Deuce Dunn? Does Delta CEO speak FRENCH? THINKING NOT HMMMM? Guess you can't be "Totally Enraged" by this ( that as I have on good, no VERY GOOD, authoritie) you claim to be ! And actually Only English - even worse as the USA is bilingual country - where is his Spanish?? Looks like Moe Kirby and Team United win yet again!

    1. Eskimo Guest

      Not Satire: Tim Dunn Says Facts And Logic Don’t Apply To Him, He’ll Fluff As He Wants

  25. Icarus Guest

    About 70pct of Canada's population don't speak French .. or let us say Québécois. It is clearly as big faux pas, given the controversy it was likely to cause However they should focus on the bigger picture as the vast majority speak English. C'est tiguidou.

  26. Daniel Guest

    I would normally be in the "this is ridiculous" camp but I do think that the lack of a French version of the video is more appalling than normal Canadian Bi-Lingual controversies given (a) the lead pilot was from Quebec and (b) the flight took off from Montreal, so I would expect a good amount of the passangers are based in Quebec.

    Now, I'm sure there would've been some hand-wringing around this even if the...

    I would normally be in the "this is ridiculous" camp but I do think that the lack of a French version of the video is more appalling than normal Canadian Bi-Lingual controversies given (a) the lead pilot was from Quebec and (b) the flight took off from Montreal, so I would expect a good amount of the passangers are based in Quebec.

    Now, I'm sure there would've been some hand-wringing around this even if the flight was from Calgary, but its I think fairly in this case amplified by those factors.

    1. Sam Guest

      on the CEOs competence …I don’t see how one can know whether he’s adding value or not based on his media profile. Ultimately he is the CEO and should be judged on the company’s performance and not his public visibility. That is how the market and shareholders judge. Perhaps as a leader his style is to let his exec team be more visible - that’s a legitimate strategy and it can be effective for some...

      on the CEOs competence …I don’t see how one can know whether he’s adding value or not based on his media profile. Ultimately he is the CEO and should be judged on the company’s performance and not his public visibility. That is how the market and shareholders judge. Perhaps as a leader his style is to let his exec team be more visible - that’s a legitimate strategy and it can be effective for some leaders.

      The reason the language has become politicized this week is that there is soon to be an election in a Quebec constituency. In my view it’s sad that they would would do this at this time.

    2. Marc P Guest

      His inability or even reluctantness to speak French is a liability to the commercial success of his company. Quebec remains 25% of the market fo AC and this does not make him a good ambassador for the brand.

  27. DenB Diamond

    There are reasons why something unimportant to you is important to others.

    Foreigners (non-Canadians) bewildered by Canadian bilingualism is like non-Americans bewildered by US gun issues. Quickly forming opinions, internet-style, isn't a good look.

    There's a history.

  28. patrick Guest

    I'm more offended that he didn't start with a land acknowledgement.

    1. Glidescope Guest

      LOL, yes, this. The safety video even acknowledges this. Concentrate on what is needed for safety, not that you are flying over some indigenous lands.

    2. This comes to mind Guest

      Oh my gosh this is so over the top in Australia.

  29. Jim Narrows Guest

    Air Canadas CEO has nothing to apologize for. The ones who should be are those two stupid pilots that literally ignored what was said by ATC and slammed into a fire truck that was sitting in the middle of the runway.

    1. Icarus Guest

      The aircraft was landing, wheels down, you utter idiot. The firetruck crossed an active runway.

    2. Jim Narrows Guest

      Icarus- The fire truck was cleared to cross the runway. The young stupid pilots were not listening to ATC and chose to land. Even after they landed they could have pulled to the left, but instead rammed straight into the fire truck.

    3. Anthony Guest

      This is by far the worst take I've read on any crash ever. The aircraft was landing and already on the ground. They don't go from 100 to 0 on a dime.

    4. Glidescope Guest

      Congrats Jim, you just made Tim look like a genius by comparison!

    5. Jj Guest

      This is at least the second time you've gone out of your way to insult the character/competence of two pilots who lost their lives, based on nothing more than your own ill-informed opinions. Many of us have pointed out the obvious flaws in your "understanding" of the situation yet you continue to hold these opinions near and dear to your heart. Surely you can be a better troll. Why is insulting the character of deceased pilots the hill you are choosing to die on?

    6. Jim Narrows Guest

      JJ- Shat I said is not wrong. Many aviation experts have already concluded that the stupid young pilots were at fault. But of course you liberals just can’t face the fact that the pilots were not listening to the activity on the ground that was being broadcast to every radio in the area. They simply were not listening and cost Air Canada a multi million dollar aircraft.

  30. Jack Guest

    Some of France’s largest companies, including l’Oreal and BNP Paribas, use English as their principal company language. The only people who fuss regularly about using French are the Quebecois and French diplomats at the UN.

  31. Davisson Guest

    AI would have helped with this easily in this day and age.

  32. globetrotter Guest

    French-English language conflict in Canada is as old and often as black-white gender issue in the States. They almost seceded from Canada in late 1995 with the vote count of 49.6% approval rate. Fortunately, they were not as imbecile as the British approving Brexit referendum. Yet, they consistently receive the most government coffer while contributing much less compare to western provinces. They also enjoy more opportunities to gain federal government employment, via various co-ops programs...

    French-English language conflict in Canada is as old and often as black-white gender issue in the States. They almost seceded from Canada in late 1995 with the vote count of 49.6% approval rate. Fortunately, they were not as imbecile as the British approving Brexit referendum. Yet, they consistently receive the most government coffer while contributing much less compare to western provinces. They also enjoy more opportunities to gain federal government employment, via various co-ops programs in universities. Heck, Moroccans speak French like French native speakers. Many French native speakers say that they do not understand French Quebecois that they speak English with each other. One guy explained that French Quebecois speak " thirteen century French farmers' language". Learning French is much more challenging than learning English because it involves masculin/ feminine and other weird circumflex accents. Five years of intense learning French (not immersion) will not pass proficient standard, but may earn you "passable" knowledge.

  33. Saunders Guest

    La seule chose qui compte, c'est d'accumuler beaucoup de points de fidélité. Il est également important d'utiliser ces points.

  34. Ben Guest

    Nasr is interesting as he was very visible during the new aeroplan rollout, genuinely engaged with the FF community and seemed super sharp. Unfortunately, his performance during the labour disruption was a bit of a disaster. The "We've got to get the planes back in the sky" CP24 video is worth checking out. Ben Smith is interesting as he's done a great job with labour at AF, which people thought was mission impossible.

  35. Ken Guest

    I honestly think he should have done better with his French. He could have at least gotten someone to write a script in French and practised it before recording the video. I'm from a non francophone African country and have lived in Montreal for 5 years and can hold conversations in French. This guy has been here for more than a decade. I stand with the French Canadians in this. People should make effort to integrate

    1. airodyssey New Member

      Alternatively, Rousseau could have simply asked another senior executive, like Mark Galardo, to record a video in French.

  36. betterbub Diamond

    This is obviously something Canadians care very much about and very little of the rest of the world cares about. Canadians please explain bc many other countries have multiple official languages but the corporations in those companies choose just a single language when making public statements

    1. globetrotter Guest

      Enlighten me why abortion is such a hot button issue that continues to rile up people of all stripes when other more pressing issues are swept under the rug. Canadians do not care about this issue only the French Quebecois. Those who do tend to feel aggrieved by the injustice of some sort like a small section in this country.

    2. betterbub Diamond

      ???

      is abortion a big issue in French-speaking Canada??

    3. JDee Diamond

      Just a guess but abortion is considered a women's health issue & 49.7% of the World's population are women

      Not seeing how abortion as "...such a hot button issue..." relates to whatever percentage of Canada's population reacts or cares about
      - the ability of the CEO of Air Canada to make an announcement in French, &/or
      - the multi-lingual ability of their population in general

  37. neogucky Guest

    I can't understand how a country would still speak french in the 21. century.

    1. James Guest

      Could it be because it’s one of the official languages of the country, millions of people speak it within the country and it’s part of the historical fabric of the country? Just spitballing.

    2. Icarus Guest

      It's very regional and mostly Quebec . It is barely spoken in other provinces.

  38. Jack Guest

    Team No One here. Air Canada knew its CEO had language issues, given past spats, and should have been able to avoid this PR gaffe. That said, the Quebecois obsession with language drove most of Canada’s big companies out of Quebec in the 1970s, other than state/provincial owned ones. The provincial government props up the economy, but it’s not sustainable.

  39. ConcordeOrphan New Member

    The French Canadians may not like to admit it, but English is the principal language of business all over the world. It also happens to be the majority language of Canada, a bilingual country. And hundreds of thousands of people live very full and rewarding lives in Montreal with little or no ability to speak French. It may not be politically correct to say it, but that’s the truth. Senior airline executives have more pressing...

    The French Canadians may not like to admit it, but English is the principal language of business all over the world. It also happens to be the majority language of Canada, a bilingual country. And hundreds of thousands of people live very full and rewarding lives in Montreal with little or no ability to speak French. It may not be politically correct to say it, but that’s the truth. Senior airline executives have more pressing demands on their time than learning another language.

    1. Mike Guest

      Not to mention their French isn't exactly standard French so isn't that useful to know.

    2. Dan Guest

      Actually Quebec French differs from that spoken in France because it has not been changed as much by the evil English influence and is closer to how the language was spoken centuries ago. The hierarchy of French if you believe Parisians is Paris French, French spoken outside Paris, then French spoken in the colonies including Africa, the Caribbean, south east Asia and Quebec. Non Parisien francophones think people from Paris are insufferable snobs. The CEO...

      Actually Quebec French differs from that spoken in France because it has not been changed as much by the evil English influence and is closer to how the language was spoken centuries ago. The hierarchy of French if you believe Parisians is Paris French, French spoken outside Paris, then French spoken in the colonies including Africa, the Caribbean, south east Asia and Quebec. Non Parisien francophones think people from Paris are insufferable snobs. The CEO is tone deaf.

    3. Marc P Guest

      Do you think that if Ben Smith, running a much bigger airline, was able to learn French, Rousseau could have done so too?

  40. Annoyed Anglophone Guest

    So does this mean the CEOs that have been/were running foreign airlines in Asia, Africa, Europe and Middle East need to be fluent in the languages of where their airlines are located? Absolutely not.

    You’re hired to a do a job, not be a polyglot.

    If he’s not competent at his job, that’s one thing. But if he’s not fluent in Québécois French, go find something more important to criticize (and yes, I...

    So does this mean the CEOs that have been/were running foreign airlines in Asia, Africa, Europe and Middle East need to be fluent in the languages of where their airlines are located? Absolutely not.

    You’re hired to a do a job, not be a polyglot.

    If he’s not competent at his job, that’s one thing. But if he’s not fluent in Québécois French, go find something more important to criticize (and yes, I didn’t call it “French” because it’s not French from France - it’s Quebec’s language, and not a dialect).

    The language police and other critics of this issue really need to do something more productive with their time.

    Signed,
    an Anglophone who lived in Montréal once and still remains turned off and annoyed by Law 101 up there - and continues to watch the province destroy itself and its economy with this nonsense.
    (yes, I actually speak some French and Québécois French but apparently it’s not good enough for anyone up there)

  41. JamesW Guest

    This particular crowd of Canadian citizens is never satisfied. They've been this way for decades.

    A plane crashed. People are dead. But they're vocally angry that an executive doesn't speak sufficient French in his sympathy video.

    Oh, to live in a world where THIS keeps you up at night.

    1. JamesW Guest

      Also, notice that the Official Languages Committee - an actual standing committee of the Canadian House of Commons - has summoned him to give sworn testimony about his lack of French.

      The government has not summoned him to talk about safety, or training, or accident response. They don't care about that. They just want to know why his French is so limited.

    2. Mark F Guest

      I could understand the angst if Air Canada was government owned, but it was privatized long ago.

    3. Gaudi1234 Guest

      Because Air Canada is legally required to comply with the Official Languages Act (OLA) under the Air Canada Public Participation Act.
      The Air Canada Public Participation Act (ACPPA) is a 1988 Canadian law that privatized Air Canada (formerly a Crown corporation) by selling its shares to the public. It mandates that the private company maintains its headquarters in Montreal and operational/maintenance centres in Mississauga, Winnipeg, and Montreal, while adhering to the Official Languages Act.

      Because Air Canada is legally required to comply with the Official Languages Act (OLA) under the Air Canada Public Participation Act.
      The Air Canada Public Participation Act (ACPPA) is a 1988 Canadian law that privatized Air Canada (formerly a Crown corporation) by selling its shares to the public. It mandates that the private company maintains its headquarters in Montreal and operational/maintenance centres in Mississauga, Winnipeg, and Montreal, while adhering to the Official Languages Act.

    4. This comes to mind Guest

      Yes. And in Quebec, they do things like make laws your business can't have an English name. So, businesses had to remove a " 's " from its name and you eat at PFK (Poulet Frit Kentucky) (OK, I wouldn't). I love Montreal, but I only got treated nicely when I learned I had to make sure they knew I was American. I went from a p.o.s. Canadien with lousy French skills to an American who actually tries to speak French.

  42. 1990 Guest

    This is a nothing-burger. No one is seriously upset with Air Canada or its CEO. The pilots are heroes. RIP.

  43. GRkennedy Diamond

    “I’ve been able to live in Montreal without speaking French, and I think that’s a testament to the city of Montreal.”

    Certainly not a testament to your empathy, your open-mindness, nor your learning skills

  44. isaac Guest

    As a Canadian....this is just another eye roll moment in terms of the ongoing battle between english and french Canada.

    I am from Ottawa and fully bilingual...but its annoying to see this as a political issue at the moment.

    As much as I think Rousseau is a terrible CEO for non-language issues; we need more attention to the emergency at hand....i think this is an issue for say...a month from now.

    The...

    As a Canadian....this is just another eye roll moment in terms of the ongoing battle between english and french Canada.

    I am from Ottawa and fully bilingual...but its annoying to see this as a political issue at the moment.

    As much as I think Rousseau is a terrible CEO for non-language issues; we need more attention to the emergency at hand....i think this is an issue for say...a month from now.

    The Canadian government needs to put their effort to push ATC changes in the USA. This distraction doesnt provide much credibility in that effort.

    AC needs to be sensitive to customers and be there for all of Canada. But i dont think this is a political issue...but this is Canada....this is the national past-time of the ongoing tussle between Quebec/French and English Canada.

    1. askmrlee Guest

      With the pilots both Quebecois and this statement being delivered in English with subtitles is just horrible optics. Even if he doesn't learn to speak French unaided, he could at least learn enough to read a prepared statement in French. There have been American and Brazilian actors who appeared on Spanish language telenovelas who learned enough to speak their roles. Monsieur Rousseau could learn the same.

  45. TravelinWilly Diamond

    Canadians don't even speak real French.

    1. betterbub Diamond

      Your family in France doesn't even speak real Canadian French

    2. AeroB13a Guest

      Far too many people around the world think that they can speak English …. however, here on the right side of the pond, we know better …. :-)

    3. Hurrrrdurrrr Guest

      And you can say Americans don’t speak real English what a stupid comment from a stupid person

    4. AeroB13a Guest

      Yes, one has to agree with you Hurdumb, you have a stupid login, you have made a most stupid comment and to top it all off, you have proved that you cannot read English either!

      Stand in the corner dumbo, extract your thumb from your dumbbum and take your brain cell out of neutral …. Yes? …. :-)

    5. kiwi Guest

      French has many dialects. The north american dialect is based on Canadian french there is also Acadian French and Cajun (a spin off for Acadien hence the name Cajun) There are also African dialects in French from the former colonies and metropolitan French. This is just like in Spanish, Portugese and of course English. You wouldn't say that Americans don't speak English would you

    6. Ray Guest

      It’s not a “dialect”, it is sh*t French. Go to France and ask what they think of this “dialect”. They will laugh in your face. And your effort to bring “American English” vs English shows you have no argument so you try and change the narrative. Why not throw in Spanish vs Mexican vs Central American version while you’re at it.

    7. Kiwi Member

      Let me take a stab at which of us has lived in both places :eyeroll

    8. Kiwi Member

      I did also mention the dialects in Spanish, eg. Castilian Spanish vs Mexico vs Central america, Argentina and the same for Portuguese Brasil vs Portugal vs Angola.

      Parisian and metorpolitan french would say the same for the Overseas territories as well so it doesn't ring true

  46. Jessica Guest

    What a travesty! Disrespectful Mikey Russell must not realize Canada is a "bi-lingual" country? I wouldn't be surprised if the house of representatives starts moving to replace him as CEO. After 5 years of lessons in a language how have you not been able to "master" it? Fishy!!!! Called "not trying"?

    1. 1990 Guest

      Nice feigning outrage you got there.

  47. Brian L. Guest

    These folks are delusional.

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DTWNYC Guest

Il serait approprié pour une entreprise canadienne, basée à Montréal, avec un vol en provenance de Montréal, de faire au moins une tentative de fournir une déclaration en français et en anglais.

4
Kiwi Guest

As a former Crown Corporation the requirements of the Air Canada Act that privatized the company require that both languages are delivered throughout the company. You would think with this context that the CEO of one of the largest employers in Montreal and location of its headquarters that he would have taken French lessons the fact that he hasn't been able to in the last 5 years makes this unacceptable to a lot of Canadians but especially Quebecers

2
Don Guest

Although it was a few years ago, I lived in Canada for several years. A beautiful country with very warm and friendly people. My experience, Quebec expects the other provinces to be bilingual, providing signage, legal documents, etc, in both languages. An Ontario driver's licence will be in both English and French. If you travel to Quebec or view a Quebec driver's licence, French only. There was a phrase they used for everything including french ..... Ottawa compliant. Respect others as you demand to be respected.

2
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