A well respected Dubai-based real estate developer plans to launch an airline, but the details (at least the ones we know so far) make zero sense.
DAMAC Properties launching a luxury airline, or something
DAMAC Properties is one of the UAE’s largest real estate developers, and the company is now looking to expand its portfolio, by launching an airline, named DAMAC Air. Details so far are really limited, though the company has shared the below 15-second teaser about the concept (which features both a Boeing 787 and Airbus A380).
Here’s how DAMAC Properties describes the vision behind DAMAC Air:
DAMAC Air, a visionary initiative by DAMAC Properties, redefines luxury travel. We offer unparalleled journeys capturing the essence of the world’s most coveted tropical paradises.
Experience the serenity of Bali, the azure waters of the Maldives, and the vibrant spirit of Hawaii. Our innovative concept invites you to explore six world-renowned tropical locales: Bali, Maldives, Hawaii, Seychelles, Fiji, and Bora Bora.
DAMAC Air is more than travel; it’s a lifestyle blending exotic thrills with home comforts. We’re not just changing how you vacation; we’re transforming how you live. Welcome to a new era of luxury, where dream getaways await.
The company claims it will fly to six destinations, including Bali, Bora Bora, Fiji, Hawaii, Maldives, and Seychelles. Assuming the airline plans to operate these flights out of Dubai, that’s quite an ambitious project. Tahiti (a big jet can’t easily fly directly to Bora Bora) is over 10,000 miles from Dubai, so, ummm, that seems a bit unrealistic.
Let’s see how this concept evolves, I guess?
Several readers have brought the DAMAC Air concept to my attention, which is why I’m writing about it. As you can see, details are limited, so all we can do is speculate.
If the company behind this concept weren’t a successful real estate developer, I’d assume some kid created this for a school project, and that this wasn’t actually serious.
While I think a luxury airline based in Dubai could work, flying to six vacation destinations, some of which are literally on the other side of the globe, isn’t the idea that’s going to be successful.
Similarly, we’ve seen the launch of Beond Airlines, which is an all-business class airline that’s partly based in Dubai, though it operates routes primarily to and from the Maldives. You’d think it would be more logical to just operate all-premium flights between Dubai and closer destinations, including a mix of business and leisure markets.
So yeah, for now we’ll mark this as “developing,” as there are a lot more questions than answers.
Bottom line
Dubai-based DAMAC Properties reportedly wants to launch a luxury airline, which will fly to six vacation destinations around the globe, ranging from Bali to Fiji. This is a real head-scratcher, so I’m not sure what to think, though I guess we’ll find out more soon… maybe.
What do you make of the concept of DAMAC Air?
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