Credit card issuers try to engage with cardmembers in all kinds of ways, and Capital One has just launched its latest initiative along those lines (complementing the recent launch of Capital One Dining). While this was first announced yesterday, the platform is live as of today, and has the potential to be something that cardmembers value.
The basics of Capital One Entertainment
Capital One has introduced Capital One Entertainment, a new ticketing platform that is now live. With this, eligible Capital One cardmembers are able to unlock experiences across sports, dining, music, and more. The platform is powered by Vivid Seats, and allows cardmembers to redeem rewards for tickets to more than 500,000 events.
Here are some of the basic features to be aware of:
- This platform is available through the Capital One mobile app and through Capital One’s website, so there’s never a need to pick up the phone
- You’ll be able to pay cash or redeem points for experiences, or you can use a combination of both
- This offers “access to unforgettable experiences that are only available to Capital One customers,” including “once-in-a-lifetime experiences at upcoming events like the NCAA Men’s and Women’s Final Four and iHeartCoutnry Festival” (these special experiences are only available when redeeming rewards)
- Eligible cardmembers for Capital One Entertainment include those with the Venture X, Venture, VentureOne, Savor, SavorOne, SavorOne Student, Quicksilver, QuicksilverOne, QuicksilverOne Student, Spark Cash Plus, Spark Cash Select, Spark Miles, Spark Miles Select, Spark Classic, and Journey cards
- Savor and SavorOne cardholders can earn 8% cash back on Capital One Entertainment purchases (the cards already offer bonuses on entertainment purchases, but those are elevated even further with this)
Special experiences for Venture X cardmembers
Those with the Capital One Venture X exclusively have access to premium packages at upcoming events. Venture X cardmembers can redeem the following ticket packages for 100,000 Venture miles:
- NCAA Men’s Final Four Weekend in New Orleans (April 1 – 4, 2022) including two suite seats, passes to Capital One JamFest, and Men’s Final Four Fan Fest presented by Capital One
- iHeartCountry Festival in Austin, TX (May 7, 2022) including premium tickets and access to a sound check with headliner Thomas Rhett
- Other exclusive experiences will be added throughout the year including events like the iHeartRadio Music Festival, Capital One Orange Bowl, the College Football National Championship, James Beard Foundation events, the MICHELIN Guide culinary events, and more
It’s nice to see some differentiation for premium cardmembers, since it seems like those paying higher annual fees should have access to better redemption opportunities.
A new Capital One Entertainment platform has launched today, offering cardmembers access to all kinds of events. It’s now possible to earn or redeem miles for these experience. This won’t be for everyone (personally I like to redeem my rewards for travel), but for some people these experiences could be a great redemption option.
What do you make of the new Capital One Entertainment platform?
I wish they'd stop screwing around with the UR mobile site.
It is absolutely horrible and outdated. Searching for a nights stay at the YotelAir at the Istanbul Airport is futile as it still thinks the airport is in Atatürk.
Love how a travel blog is promoting a way to spend points on sporting events that cost as much as a first class ticket.
This content is incredibly relevant. Redeeming 125,000 for sporting event tickets worth $5k+ is a great redemption, whether you would otherwise pay cash or are treating yourself to an experience you could otherwise never afford.
No first class ticket comes with a national championship
If i weren't such a slow points earner I'd jump to take my 17 year old son to the Final Four and National Championship, in a suite no less. That sounds like a really cool way to use the points!
Yet another reason to recommend/refer friends/family to the Venture X (and close/downgrade their Reserve/Platinum). Capital One has upped their game with this card - Chase/AmEx have some catching up to do.
It sounds positively awful.
I have 4 other Capital One cards but not Venture X and do not plan to get it. If here is too much favoritism toward Venture X, it will be time to drop my other 4 cards !!
heh. I am still not 100% sold on Cap1's transfer partners to consider dropping my Chase portfolio right away, but in my experiences I can make both co-exist.
I have the X. Its travel search engine is clearly still in its beta stage. You can't even do a multicity search.
The omission of a basic travel search, and to still not have it months after release, is typical Capital One. How is it that Hertz is a partner, but Avis is the company that comes up for car rentals? Asking to submit faxes for disputes is 2002, not 2022.