I’m a sucker for a good airline marketing campaign.
Singapore Airlines’ ad campaigns? Love them.
Air France’s “France Is In The Air” campaign? Okay, I actually have no clue what’s going on, but it’s so chic and French, and I can’t help but like it.
Well, Korean Air has just unveiled their new ad campaign, and it’s… unusual. Keep in mind the airline has been involved in all kinds of scandals lately, given that the family that runs the airline just seems to be awful, and can’t stay out of the spotlight. So I’m guessing they wanted to come up with a new campaign in part to boost the reputation of the airline, given that it seems to be suffering a bit among all these challenges.
Korean Air’s new ad is called “Go Korean,” and since the airline is named after the country, it seems to be promoting both the country and the airline. But it’s just… very strange and very cheesy. Maybe there’s something cultural I’m missing here, but this is an English campaign that will play on international stations in English.
I just… don’t get it?
One of Korean Air’s old ad campaigns had the tagline “Excellence In Flight,” and while I thought it was a bit much, it at least made the airline seem a bit glamorous, and had a message:
Does anyone like/get/have a different take on Korean Air’s new ad campaign?