Millennial Airline Joon Adding Flights To Cairo, Tehran, And More

Back in July Air France revealed the details of Joon, their confusing new airline targeted at millennials. Joon will be based at Paris Charles de Gaulle, and will begin operating flights as of tomorrow.

https://www.youtube.com/watch?v=rXls9p8um04

The airline will initially operate flights to the following destinations using A320s and A321s:

  • Barcelona, Spain (51 weekly flights)
  • Berlin, Germany (37 weekly flights)
  • Lisbon, Portugal (28 weekly flights)
  • Porto, Portugal (3 weekly flights)

Well, Joon has now revealed their next destinations, which launch as of March 25, 2018:

  • Cairo, Egypt (7 weekly flights)
  • Istanbul, Turkey (7 weekly flights)
  • Naples, Italy (14 weekly flights)
  • Oslo, Norway (18 weekly flights)
  • Rome, Italy (49 weekly flights)

Then in early April they’ll launch flights to the following destinations:

  • Cape Town, South Africa (3 weekly flights)
  • Tehran, Iran (3 weekly flights)

The short-haul flights will be flown by A320s and A321s, while their longhaul routes will initially be flown by A340s, and eventually will also be flown by some A350s. Maybe it’s just me, but when I think of destinations frequented by millennials, Cairo and Tehran aren’t the first ones to come to mind.

At that point their route network will look as follows:

This is just such a confused airline. While other airlines are introducing ultra low cost carriers, Joon is an airline with inefficient planes (including A340s), pilots that are paid the same as on Air France mainline, and surprisingly limited fees. Furthermore, they’re not using the airline to start new routes, but are largely using it to replace existing flights that are presently operated by Air France.

Their unique proposition seems to be that their flight attendants wear sneakers, that they have virtual reality headsets in longhaul business class, and that about 20% of their buy on board snacks are organic.


Joon A320 cabin

So what’s in it for Air France? They were able to get this concept past their flight attendant union, meaning they were able to hire flight attendants under a lower pay scale, which saves them some money. But is that really worth starting a new airline over, and especially one that isn’t otherwise really differentiated?

Here’s a video about the first Joon A320 being reconfigured:

As Willie Walsh, CEO of IAG (the parent company of British Airways, Iberia, etc.) was quoted as saying in a Bloomberg article:

IAG CEO Willie Walsh said Joon was a “hybrid” rather than “a very low-cost operation,” adding: “I’m not sure what Air France is doing there.”

I’m with you, Willie…

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craig b. Guest

Yes to Big G and James P for comments like this... sounds exactly right: "So basically AF is doing the exact same thing AC did with Rouge: introducing a new brand on existing destinations with lower quality of service, denser aircraft, same/higher fare. Bad news overall." #rougehats #avocadotoast

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TheRealBabushka Guest

I suspect it’s a long term war of attrition with the unions. Moving the goal post by redefining the operating landscape, and hollowing out the culture of the organisation to minimise resistance for future changes.

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nazila Guest

In Farsi, the language of Persians, "joon" means dear and is a term of endearment. I think it is a great fit. Many Iranians fled to France after the revolution in 1979 and those generations afterwards - while French by nationality, are Iranian by culture. Their kids are having kids now and if they still have family in Iran - will fly into Tehran and then go elsewhere to visit family (Shiraz, Isfahan, Tabriz, Mashad....) . It will be interesting to see what the loads are like around the Persian New Year in the third week of March. And avocados are sold in Iran and the bread is outstanding, so who wouldn't want to visit Iran?

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Pierre Diamond

@Greg. Not sure about what you smoke but may I have some ? Nazi Germany too was a popular tourist destination in 1938. Do people ever learn ? You, by the way, forgot to mention that the Iranian Airport Visa on Arrival i also valid for North Korea (Pyongyang a future Joon destination ?)

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LA Guest

@Laurel @JamesP, that is the first thing I thought as well..sounds just like silkair, rouge, Thai smile..just a way for full service airlines to reduce the quality without reducing the price, and sell tickets without (overtly) distinguishing that it is a different airline with smaller planes, no IFE, less food, booze etc..basically selling a low cost carrier flight as full service. While the difference is not always so extreme...a Singapore airlines flight with two sectors with one operated by an SQ 777 and one by an Silkair 737 costs the same as a flight with both sectors operated by an SQ 777. While silk air offers (sub par) food, there is no IFE, very limited booze, smaller less comfortable planes etc...yet these are still sold as a "Singapore airlines" flight operated by silk air and priced as such. And FWIW, as some others have commented..I am a millennial (though an Aussie/US one, not French) and Tehran is definitely on my radar..have heard nothing but great things and definitely plan to visit!

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