JetBlue has just launched their newest ad campaign, called “Just Alright Doesn’t Fly Here.” As you might expect based on the name, the premise is that the airline is taking a stand against mediocrity in air travel and reminding travelers that they don’t have to accept the bare minimums that have become the standard in the industry.
Elizabeth Windram, JetBlue’s VP of Marketing, described this campaign as follows:
“JetBlue has always believed that travelers deserve better, and going above and beyond for our customers has been an integral piece of JetBlue’s DNA since day one. This campaign is designed to shine a much-needed spotlight on the complacency that’s become an all too common part of the airline experience and show those who haven’t traveled with us before that there’s a better way to fly.”
To kick off the campaign, JetBlue has released three 30 second ads, each highlighting something that makes the JetBlue experience unique.
The premise of these ads is pretty witty. They talk about how the Wright Brothers took flying to new heights, and how the fictional “Alright Brothers” have taken airline customer service to new lows. They highlight the experiences that many other airlines offer, and contrast that to JetBlue’s offerings, including personal televisions, snacks, decent legroom, and more.
I appreciate how relatable they’ve made the campaign. They only highlight the economy flying experience, and don’t even talk about the Mint experience.
Here are the videos:
In many ways the campaign isn’t unlike Emirates’ ad a while back, starring Jennifer Aniston (though of course the Emirates inflight experience is a bit different than JetBlue’s).
This is a brilliant campaign on JetBlue’s part. I really think airlines like JetBlue, and in particular Southwest, don’t do enough to promote the ways in which they aren’t terrible, unlike their competition. I’m a huge fan of JetBlue, and love this campaign.
What do you make of JetBlue’s new ad campaign?