New JetBlue “Just Alright Doesn’t Fly Here” Ads

By: Ben Schlappig

Published: August 12, 2019

24 comments

JetBlue has just launched their newest ad campaign, called “Just Alright Doesn’t Fly Here.” As you might expect based on the name, the premise is that the airline is taking a stand against mediocrity in air travel and reminding travelers that they don’t have to accept the bare minimums that have become the standard in the industry.

Elizabeth Windram, JetBlue’s VP of Marketing, described this campaign as follows:

“JetBlue has always believed that travelers deserve better, and going above and beyond for our customers has been an integral piece of JetBlue’s DNA since day one. This campaign is designed to shine a much-needed spotlight on the complacency that’s become an all too common part of the airline experience and show those who haven’t traveled with us before that there’s a better way to fly.”

To kick off the campaign, JetBlue has released three 30 second ads, each highlighting something that makes the JetBlue experience unique.

The premise of these ads is pretty witty. They talk about how the Wright Brothers took flying to new heights, and how the fictional “Alright Brothers” have taken airline customer service to new lows. They highlight the experiences that many other airlines offer, and contrast that to JetBlue’s offerings, including personal televisions, snacks, decent legroom, and more.

I appreciate how relatable they’ve made the campaign. They only highlight the economy flying experience, and don’t even talk about the Mint experience.

Here are the videos:

https://www.youtube.com/watch?v=aT03squYSzI

https://www.youtube.com/watch?v=vSuuaUtAMuo

https://www.youtube.com/watch?v=GKMd8M992Cc

In many ways the campaign isn’t unlike Emirates’ ad a while back, starring Jennifer Aniston (though of course the Emirates inflight experience is a bit different than JetBlue’s).

This is a brilliant campaign on JetBlue’s part. I really think airlines like JetBlue, and in particular Southwest, don’t do enough to promote the ways in which they aren’t terrible, unlike their competition. I’m a huge fan of JetBlue, and love this campaign.

What do you make of JetBlue’s new ad campaign?

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dwondermeant Guest

August 13, 2019, 8:13 pm

Well said J couldn't agree more

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Eskimo Guest

August 13, 2019, 1:41 pm

@Alpha If this was recently, write up to AA for some extrAA miles. Not really much excuse for a Friday evening at a hub. At a non hub, I even seen DL have similar issue few times for non priority line, can take up to an hour. At least SkyPriority was notmal. I saw it, guess what, at PHL and DFW. :P

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Alpha Guest

August 13, 2019, 11:58 am

@Eskimo They do- it was closed at 6pm on a Friday during heavy travel hours (bonus for having no sign indicating as such so people were actually queued at the priority line with no-one helping them.) They had about 6 people checking in about 200 angry travelers in the regular line and the handful of working kiosks alone had a line of 20+ people deep to use them. This wasn't anything functionally wrong with the airport, it's just AA didn't bother to employ enough staff and keep their machines running in an entire terminal. I'll also say the staff got into a shouting match with PAX at several times too- just reflective of the garbage service they can get away with at a captive airport. I was comparing them to flying coach- but it's sad a fresh F seat on a refreshed AA A320 has less features than a new Y seat on B6. Not to mention B6 provided nice little features like an eye mask and ear plugs for the red-eye back. DL has a bit more parity (they're usually my go-to legacy carrier) but JetBlue still has a much better coach product (not a huge fan of the CRJ900's) , better terminals at JFK and LAX, better WiFi, better coffee (DL's coffee is VILE), and a worlds better premium transcon product.

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Eskimo Guest

August 13, 2019, 4:55 am

@Alpha AA does have priority line at PHL did you look close enough? The rest I assume you are comparing B6 AA First Class or Mint between them. Well B6 are good but not close to DL good. But here, the ad campaign, it is about B6 in general and flying coach. But to be fair, PHL is a mess and a relic of the early jet age just like LGA, LAX, IAD. Just compare those to the design DFW or DEN or ATL. Those built with the future in mind.

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Mark Guest

August 13, 2019, 2:16 am

The jetBlue space is so much better than the legacy carriers. Regular economy on AA or United is so cramped, but on JetBlue I don't feel cramped in the same way. And their even more space seats, the space is better than just about any other carrier. I loved JetBlue in the old days, and although the planes are getting long in the tooth, in my view they are still greatly preferred over other carriers. I have received many free JB flights with points, and we are so happy to be headed to SEA in Mint later this week with points.

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