Luxury hotel brands try to differentiate themselves in all kinds of ways. One (arguably) minor way they do so is by partnering with other luxury brands on their toiletry and skincare lines. While I’m not suggesting that you should pick a hotel brand because of the toiletries that they offer, I think I’m not alone in preferring some brands to others.
In this post, I’d like to share my favorite hotel toiletry brands, and then I’m curious to hear what brands OMAAT readers prefer. To be clear, my rankings are based purely on my perception of products and brands, from the packaging, to the scent, to how it feels using them, to memories I associate with them. I’m not claiming any authority with my opinion, so please don’t ask me to defend my preferences!
Still, I’m sure I’m not alone in getting more excited about some toiletry brands than others. I think it’s also interesting to reflect on how two major hotel brands have switched their toiletries brands in the past couple of years.
With that out of the way, below are some of my favorite hotel toiletry brands (let me also emphasize that not every single property belonging to these groups has the brand standard toiletries).
Le Labo at EDITION & Park Hyatt
Le Labo generally supplies toiletries for EDITION and Park Hyatt hotels, as well as select Fairmont properties, and it’s probably my single favorite toiletry brand. I love how there are different scents, and how they’re often customized for individual hotels (with the branding on the bottles even reflecting that). I enjoy the scents, and also appreciate that they seem to be fairly mild.
Diptyque at Ritz-Carlton
Within the past few years, Ritz-Carlton has started partnering with Diptyque on toiletries. What an absolutely massive upgrade this is, compared to the previous Asprey Purple Rain collection, which I personally found to be completely unremarkable. I find Diptyque to have a very pleasant scent without being overpowering. It’s something I otherwise associate with Qatar Airways, as it’s the only major airline to partner with the brand. Speaking of changes in recent years in the luxury Marriott portfolio, St. Regis has moved to SACHAJUAN, which I find to be unmemorable.
Aesop at Waldorf Astoria
A couple of years ago, Waldorf Astoria made the switch from Salvatore Ferragamo toiletries to Aesop toiletries. I’d consider that to be a significant upgrade. I love the scent of Aesop, and it can’t help but always remind me of Cathay Pacific back in the day (which used to have a close collaboration with Aesop — the airline now uses Bamford, which is great as well, and I wish we’d see a major hotel group partner with Bamford).
BVLGARI at various hotel brands
I love BVLGARI toiletries, including the packaging, scent, and feeling of using them. The catch is that while many hotels have BVLGARI toiletries, there’s not much consistency as to which brands have them. Yes, as you’d expect, BVLGARI hotels have these products, but that’s a small hotel group, with under 10 properties. On top of that, you’ll find BVLGARI toiletries at select properties of Four Seasons, Rosewood, and more.
Acqua Di Parma at various hotel brands
Acqua Di Parma is another one of my favorite hotel toiletry brands, in terms of packaging and scent. The catch is that there’s not a major hotel group that consistently stocks these products, though they’re common enough among hotel groups that I feel good about including it on the list. For example, while not brand standard, the St. Regis Venice uses Acqua Di Parma products.
Molton Brown at various hotel brands
Molton Brown makes great products (I particularly like the soap). While no major hotel group consistently has Molton Brown products, I find that they’re pretty common at luxury hotels, including at many Marriott Luxury Collection properties.
Byredo at various hotel brands
I think Byredo is worth mentioning, as you’ll find the Bal d’Afrique product line at many InterContinental properties, and the Le Chemin product line at many Luxury Collection properties. While I don’t like this quite as much as some of the brands mentioned above, I appreciate that it’s often available at more mid-range properties, where you won’t typically find brands like Aesop and Le Labo.
MALIN+GOETZ at Le Meridien
Admittedly this is a bit lower end than the other options, but I wanted to also throw in a toiletry brand from a more mid-range hotel brand. For upscale hotels, I’d say that MALIN+GOETZ, available at Le Meridien properties, is probably my favorite line.
Bottom line
The above are eight of my favorite hotel toiletry lines. As you can see, some are pretty consistently available at select hotel brands, while others are frequently offered, though not consistently at any brand. I don’t claim that my opinions are right, but the above are the toiletry brands I’m typically most excited to see at hotels.
What are your favorite hotel toiletry brands?
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