Finnair and Helsinki Airport have teamed up to create an interesting short film. They say that they’re doing this to celebrate 35 years of connecting East and West via Helsinki, which is a logical thing to showcase, given what a great connecting point Helsinki is.
This is the first time that an airport and airline have teamed up to create a film. They say that the short film, East and West Side Story, “speaks of meaningful encounters that take place when people travel.”
Here’s how they describe the movie:
East and West Side Story follows a famous writer in need of personal privacy, while the whole world wants to have her in the limelight. The story plays on three continents, spacing from the US to Korea and ending in Finland. As the film’s title East and West Side Story suggests, the film has two directors: Young-Wok Paik aka “Wookie” comes from Korea and Johan Storm from Sweden. The two directors both give their point of view on the same story, produced by B-Reel Films (Bergman: a Year in Life). The leading roles are played by Anne Bergstedt (Boardwalk Empire, Black Swan) and Jae Hoon (One Day Maybe).
What’s also cool is that the short film premiered last night in an aircraft hangar at Helsinki Airport, which was turned into a movie theater for a night. This is obviously a great way for the airport and airline to use branded entertainment to tell an emotional story in hopes of reaching a wide audience.
Here’s the short 13 minute film, for anyone who is interested:
I enjoyed the short film…. I think. The story line as such was interesting, the scenery was beautiful, it was sort of relaxing to watch, and I was curious all along about how it would end. I was just hoping for more with the ending, though I guess any other sort of ending would have been cliche.
Also, since this was a movie created by an airline and airport, I feel like these are reasonable questions — since when does Finnair fly the A350 to New York, and why weren’t they both in Finnair’s lounge, given that they were flying business class? 😉
What do you make of Finnair and Helsinki Airport’s short film?