Emirates’ Brilliant “Golden Age Of Travel” Commercial

Yesterday I wrote about Emirates’ president, Tim Clark, speaking candidly about the Open Skies battle. This morning @BinTamim1 on Twitter linked me to this hilarious commercial from Emirates, which they released a few days ago:

https://www.youtube.com/watch?v=SM83KALhiR0

That’s a nice dig at the US airlines, if I’ve ever seen one.

Brilliant!

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Postmanbe1 Guest

VANITY! How could you do a commercial about taking a" shower on a plane" and that stuck up old WRINKLE up, Plastic Surgery actress jennifer aniston, do you read the bible, its says" the first will be last and the last will be first" I can't wait until our lord return, have fun now, people are going to burn in hell for thinking that they are all that. God see's ALL and knows ALL. To the airlines you could have used an old women with no teeth for the commercial.

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Alan Guest

I don't get it, is it a radio ad? It's just a static Emirates advertising image with a voiceover? Didn't quite see what was so good about it.

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The Value Traveler Guest

It was an excellent commercial...and a sneaky jab at the majors. However, I loved it! hehe..it's so true though---quality has gone down, services are reduced, and even (dirty) politics have infected the industry, to which carriers such as EK are taking advantage. I estimate when it gets REALLY ugly for the majors, you will hear about EK labeled as the official airline of AQ or ISIS, just to bruise 'em. Thanks for posting this Ben!

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Doug Guest

I continue to be impressed with how well Emirates has managed their image. They are widely known as a super luxurious airline, yet as many have noted, apart from their first class or business on the A380, they are mediocre at best, and can't compare to CX, SQ, OZ, etc. Even Delta and United have more consistent business class products (they aren't awesome, but at least they're all lie-flat). The commercial conveniently failed to show their angled lie-flat business seats or the 10-across economy on the 777.

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Michael Guest

Nice ad. But since when can emirates passengers use an exclusive airport in the US? Ground experience is far from premium anyway - like on any other airline. But the spirit is well feigned. Nice ad.

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