Did Alaska Airlines Discriminate Against A Gay Couple?

There’s a story that’s making the rounds that several people have asked me to write about, regarding an Alaska Airlines passenger who claims to have been discriminated against for being gay.

David Cooley is the founder of The Abbey in West Hollywood, which is a popular gay bar/club. Here’s his version of what happened on his Alaska Airlines flight from New York to Los Angeles, which he shared on his Facebook page:

I have never been so discriminated against while traveling before. I was removed from an Alaska Airlines flight # 1407 from John F. Kennedy International Airport to LAX to give preferential treatment to a straight couple. After my traveling companion and I had been seated in our assigned seats for a while, we were approached by the flight attendant and my companion was asked to move from his premium seat to coach, so a couple could sit together. I explained that we were a couple and wanted to sit together. He was given a choice to either give up the premium seat and move to coach or get off the plane. We could not bear the feeling of humiliation for an entire cross-country flight and left the plane. I cannot believe that an airline in this day and age would give a straight couple preferential treatment over a gay couple and go so far as to ask us to leave. We will never be flying Alaska Airlines or their recently purchased Virgin Airlines Group ever again. Thank you to Delta Air Lines for getting us home safe. If you are an #LGBT person, please spend your travel dollars with an LGBT friendly airline like Delta.

This of course sounds really bad, but I think there’s more to this story than meets the eye. There’s no denying that there’s a lot of discrimination out there, and it’s especially common in travel, given the number of different cultures that clash.

However, I don’t think that it’s automatically discrimination when a gay person has a bad customer service experience. Of course it sounds like it based on the way David’s account is shared, that they gave “preferential treatment to a straight couple,” and that his companion was asked to move so “a couple could sit together.”

Alaska Airlines claims that’s not quite what happened. Rather there were duplicate seat assignments for those seats:

When boarding flight 1407 from JFK to LAX, a couple was mistakenly assigned the same seats as another couple in Premium Class. We reseated one of the guests from Premium class in the main cabin. We are deeply sorry for the situation, and are investigating the details while communicating directly with the guests involved to try and make this right. Alaska Airlines has a zero-tolerance policy for discrimination of any kind, and our employees value inclusion for our guests and each other.

Don’t get me wrong, no matter what, duplicate seat assignments and having to reseat someone who is already seated is very bad customer service. Someone was going to be extremely unhappy regardless of the outcome.

In situations like these, airlines typically have policies in place regarding the order in which they’d reseat people. This could be based on status, or based on who paid for the seats, rather than who was upgraded. We don’t yet know whether the correct procedure was followed or not.

Based on what was shared so far, I don’t think we can conclude that the intent was to give preferential treatment to a straight couple. I don’t see any reason to conclude that this decision was based on an airline representative deciding it was more important for a straight couple to sit together than for a gay couple to sit together.

Both Alaska and Virgin America have a great record when it comes to equality. This flight was operated by former Virgin America employees, and Virgin America may just be the most gay-friendly airline on earth. I mean, look at this Tweet:

https://twitter.com/virginamerica/status/613865441128259584?lang=en

And have you seen their safety video?!

https://www.youtube.com/watch?v=DtyfiPIHsIg

So we’ll have to wait and see what the investigation reveals, regarding whether the correct protocol was followed for reseating people in the event of seat duplicates. Based on what we know so far, though, I see no reason to conclude that the decision was based on feeling it’s more important for a straight couple to sit together than for a gay couple to sit together.

Regardless, a case of seat duplicates is always awful and will leave a sour taste in your mouth, whether straight, gay, or anywhere inbetween.

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Jason Brandt Lewis Gold

In the FWIW mode... 1) I cannot see for the life of me how this was anti-gay discrimination. Whether the seats were somehow double-booked, or there was an equipment change, is irrelevant -- the point is that a) double-booking is something that airlines try to prevent ("try" being the operative word), but let's face it, $#|+ happens, and b) equipment changes happen, period.¹. Anyone and everyone who flies/has flown, say 20x in his/her life will have run into the problem. Again, nothing intentional or deliberate: fecal material occurs. 2) It is a sad fact of Life in America today (indeed, the entire world) that people quickly cry "Foul!" -- it's become a knee-jerk reaction -- whether it's deserved or not. And clearly, sometimes it IS deserved, but not always. People do scream at black people barbecuing in a public park; people do yell at someone with brown skin to "go back to their own country; you don't belong here!" when in fact they were born in Des Moines; and people do discriminate against others whose partner is of the same gender as they are. Yes, it happens. But not every single action is a discriminatory one; not every interaction is a result of someone's bias. Yet people still quickly scream foul, even when there's no justification for it. 3) Nothing in the above story and/or surrounding tweets, Facebook posts, etc. seem to me to be discriminatory. That said, while my more cynical self agrees with @Tom Kay, that it's free publicity for The Abbey (not that that place needs it: it's been there forever and quite successful), I also cannot deny that Mr. Cooley *felt* he and his partner were discriminated against -- albeit his reaction seems to have been wholly overblown. 4) I was Elevate Gold on VX for several years, and am now MVP Gold with AS. In my own personal experience in dealing with AS, their customer service via their call centers has been amazing (even better than VX); the people at the check-in counter have been great, even when they're too few in number and people in the lines are stressing out; the gate agents have been really good; but that the FA's have been -- well, not "poor" exactly, but certainly disappointing. So, could the whole interaction have been handled better? Of course. What situation couldn't have been? But nothing about this incident leads me to believe that discrimination was the "force" behind what occurred. _______________ ¹ Twice, since the AS/VX merger, I've received email notifications from AS that my seat has been changed, period. No explanation given. Each time, I called AS to find out why, as the change appeared to take me OUT of Main Cabin Select/Premium Economy (both flights were on VX metal) and into "regular" Economy seats. Both times, I was WRONG -- I was still in PE: the first time, it was an equipment change from an A320 to an A321; the second time, the A320 will be (haven't taken that flight yet) one of the "reconfigured" Virgin America planes to add a row to F (12 seats, rather than 8), and the other rows were renumbered -- I was still in PE, but the row number indicated (as per the existing seating chart) that I wasn't. A quick phone call resolved each potential-but-not-really problem, and AS customer service was GREAT!

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Brad Coath Diamond

I have been a flight attendant for a MAJOR international airline and an elite member of Continental, USAirways, back in the day. ​Our rule of thumb, back "in the day" was that seat occupancy was 9/10th of the law. In 2008, my husband and I booked full "Y" tickets on CO from TPA to SAN and upgraded using miles... to get married. Our return reservation was booked on a separete PNR in FULL F class. CO had an equipment change from TPA to IAH. I would that both of us were downgraded to middle seats in economy. I fought it at the gate and won. We didnt sit together, despite all the "straight" people offering up their seats. But it was "our" usual Newark crew who celebrated our nuptionals with the entire F cabin being champagned to death ! It was NOT gay discrimination, it was an equipment change. It happens. And when you have spent nearly $4,000.00 on domestic tickets and are an Elite member, you have some arguing rights. Did AS descriminate ? I dont think so. Did they gate agent make a bad choice ? YES. Not everything is about who your boyfriend is.​

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Mike W. Guest

All the apologists overlook an important factor. They were already seated. The airline made a decision that the straight couple deserved the seats already occupied by the gay couple. Why didn't the other couple get offered the alternatives from which the gay couple was forced to choose. Spin it for the airline all you want, but this doesn't pass the smell test of just a simple oversight.

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eskimo Guest

@Jordan - You can have your opinions. This is mine. First I am against the use of the N-word. But I am also offended by describing a race with POC. My ancestors are not rainbow colored people. I do agree making racist joke is not a joke. But I also think there should not be a double standard. Nobody should ever use the N-word regardless of your race. I find it very disturbing that musicians are using these words. Friends are calling each other using that word. Just because both of us endure racism means we can use it among ourselves? It is a bad word that should never be used. Now we all know that is impossible, that is why I focus more on context. So when a white person sings along a Kanye West, I don't think it's fair to call racist but I think that person is not properly educated in what is acceptable is today's double standard society. Same benchmark I use on Papa John, dumb move yes, racist no. And I believe the more society is pushing soon even the phase "n-word" that we use to describe the word might be considered racist. Don't accuse someone be being a racist if you don't even know the full story you are just fueling the issue even further.

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Barry Guest

It is the FA, with the approval of the corporate culture, deciding that it’s more important for a straight couple to sit together than a gay couple. You and many of your commenters don’t have a problem with anti-gay bigotry so you gloss over it and think the gay couple should “just get over it,” and “we should wait for the whole story.” As if gay people are automatically liars. Disguising your prejudice as fair-mindedness is the most corrosive kind of bigotry. I’m sure you would also have enabled Harvey Weinsteinby telling his assault victims the same things.

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