Delta has just announced a new “Reclaim My Status” program, where SkyMiles Medallion members can reclaim their status after a major life event that impacts their travel.
We’ve seen some other airlines introduce similar programs lately, though it typically relates specifically to pregnancy, and also has rigid rules. In Delta’s case, they’re reviewing situations on a case-by-case status.
Delta’s SVP of Customer Engagement and Loyalty had the following to say regarding this new program:
“Getting back into travel after a big change can be stressful, and this is one more way we’re showing Medallion Members that we are here for them when they need it. Loyalty is a two-way street and as a leading consumer brand, we are always looking for new ways to take care of our customers.”
What qualifies for Delta’s “Reclaim My Status” program?
While each situation will be evaluated independently, Delta gives the following examples of major life events that may impact travel:
- Becoming a parent, including maternity, paternity, adoption or foster leave
- Recovering from serious illness
- Sustaining serious injury
- Changing jobs or careers
- Caregiving for a family member
- Getting a degree
- And more
How does Delta’s “Reclaim My Status” program work?
Here’s what you need to know about how this new program works:
- Once a Medallion member is ready to start traveling again, they can submit their request at delta.com/reclaimmystatus
- Delta will generally provide a decision within five business days (but it can take up to two weeks), and if approved, they will automatically and immediately enjoy three months of Medallion status
- Members who meet the minimum travel and spend thresholds for that status tier over a three month period will retain status; for example:
- If a member enrolls on or before Dec. 31, 2019, and meets the thresholds, Medallion Status will be extended through Jan. 31, 2021
- If a member enrolls in Reclaim My Status between Jan. 1, 2020, and Dec. 31, 2020, and meets the thresholds, Medallion Status will be extended through Jan. 31, 2022
Delta isn’t actually fully extending status here, but rather there are strings attached. Delta seems to be offering something similar to their current SkyMiles status challenge for those looking to match from other airlines. The difference is that they’re offering this for all tiers, including Diamond (their status challenge is usually only valid for a maximum of Platinum).
How much do you have to fly to reclaim status with Delta?
With Delta’s “Reclaim My Status” program, you’ll need to earn the following in a three month period to maintain status:
- Silver: 6,250 MQMs or 8 MQSs and 750 MQDs
- Gold: 12,500 MQMs or 15 MQMs and 1,500 MQDs
- Platinum: 18,750 MQMs or 25 MQSs and 2,250 MQDs
- Diamond: 31,250 MQMs or 35 MQSs and 3,750 MQDs
In all cases this is exactly a quarter of the usual status requirement.
Note that you can only take advantage of the offer equal to the status you previously had, at most. So if you were previously Platinum you couldn’t earn Diamond through this. However, if you were previously Platinum and only qualify for Silver through the trial, you could maintain Silver status through this program.
You’re eligible to participate in Reclaim My Status once every three years, though in exceptional cases they may grant it more often.
It’s nice to see Delta create a program like this that’s so open ended. I do feel like they might have a hard time drawing a line here, though. Then again, they’re not offering much more than a status challenge, so it’s not like they’re giving anything away, really.
Well done, Delta.
What do you make of Delta’s new Reclaim My Status program?