Southwest Rapid Rewards is offering a potentially lucrative promotion for flights booked over the coming days…
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Southwest incentivizing new flight bookings with bonus points
Southwest Airlines Rapid Rewards has a promotion offering double points for newly booked flights:
- Registration is required between June 11 and June 15, 2026, and prior to travel
- You must book your flight between June 12 and June 15, 2026
- You must fly between June 12 and November 18, 2026
- There’s no limit to how many bonus Rapid Rewards points you can earn
- Bonus Rapid Rewards points will post to your account within 72 hours of completing travel
- Bonus Rapid Rewards points don’t count toward A-List, A-List Preferred, or Companion Pass qualification
While previously booked tickets don’t qualify, keep in mind that Southwest doesn’t have change fees on most types of fares. So if you booked a ticket and the fare hasn’t changed, you can always rebook to take advantage of this offer.
How lucrative is this Southwest promotion?
How rewarding is this Southwest Rapid Rewards promotion? With this offer, you’d earn the following number of points:
- Rapid Rewards members ordinarily earn 14x points on Choice Extra fares, so will now earn 28x points
- Rapid Rewards members ordinarily earn 10x points on Choice Preferred fares, so will now earn 20x points
- Rapid Rewards members ordinarily earn 6x points on Choice fares, so will now earn 12x points
- Rapid Rewards members ordinarily earn 2x points on Basic fares, so will now earn 4x points
Southwest Rapid Rewards is a revenue based frequent flyer program, and personally I value these points at ~1.2 cents each. So by my valuation, you’re getting an incremental 2.4-16.8% return on your spending with this offer. That’s a pretty substantial bonus. Also keep in mind if you have A-List Preferred status, you earn a 100% bonus on the base points, meaning you could earn up to a staggering 42x points per dollar spent. That starts to be really attractive. This doesn’t include the credit card rewards you earn for airfare spending, which can add up even more.
Bottom line
Southwest Airlines is offering double points for Rapid Rewards members who register and book flights by June 15, 2026, and travel by November 18, 2026. This is potentially a generous promotion, especially given that many people can probably rebook travel to take advantage of this. Personally, I value this offer at an incremental 2.4-16.8% return. If you’re an A-List Preferred member, you could even earn up to 42x points per dollar spent, not even factoring in credit card rewards.
Do you plan on taking advantage of this Southwest double points promotion?
People still fly this airline after all the customer unfriendly changes?