In late 2022, Lufthansa’s Miles & More program got into the business of selling miles, with an interesting backstory. The program has launched its latest promotion on purchased miles, as flagged by Frequent Flyer Bonuses, and it has the potential to be a fairly good deal.
Lufthansa Bundle&Go mileage sale
Lufthansa is now selling Miles & More miles. The airline isn’t flat out selling miles like most programs do, but rather is selling mileage bundles. These bundles are branded as Bundle&Go, and you can purchase a small, medium, or large bundle.
There’s currently a promotion on these. Through September 30, 2023, you can receive a 60% bonus when buying one of these bundles (note that these are just redeemable miles, and don’t count toward elite status).
The pricing for these bundles is as follows, assuming your account is registered in the United States:
- You can buy a small bundle with a 60% bonus; this gets you 16,000 Lufthansa miles for $290; this comes out to 1.81 cents per mile (in USD)
- You can buy a medium bundle with a 60% bonus; this gets you 80,000 Lufthansa miles for $1,150; this comes out to 1.44 cents per mile (in USD)
- You can buy a large bundle with a 60% bonus; this gets you 160,000 Lufthansa miles for $2,010; this comes out to 1.26 cents per mile
As you’ll see, these bundles come with extra perks, including bonus miles when you book through the Hotels&Cars platform, bonus miles with Avis, and discounts on Priority Pass memberships.
The nice thing about Lufthansa Miles & More miles is that you can use them to redeem for Lufthansa first class more than 15 days in advance, unlike when booking through partner programs. The catch is that Lufthansa Miles & More has incredibly high fuel surcharges, which greatly limits the value of the miles.
Still, it’s nice to be able to top off your Miles & More account balance, since there aren’t otherwise many ways to do that. Miles & More doesn’t partner with any major transferable points currencies, though the program does have a US co-branded credit card, which has quite a big bonus at the moment.
Why Lufthansa is being creative with selling miles
Lufthansa is one of the few major airlines that hasn’t directly sold miles to consumers (at any cost) in recent years. That’s not a coincidence, and it’s not because Lufthansa doesn’t see value in it.
Rather it’s because Germany has strict consumer protection laws. This has caused issues in the past when Lufthansa directly sold miles, since the company faced lawsuits over mileage expiration, etc.
So Lufthansa is obviously being very strategic here, and is selling these bundles in a way that doesn’t assign a direct dollar value to the miles. So while the added perks with Avis and Priority Pass are probably not worth anything to most people buying miles, this allows Lufthansa to avoid legal issues associated with selling miles at a specific valuation.
Lufthansa Miles & More has launched a sale on buying miles, in the form of mileage bundles that are being marketed as Bundle&Go. With the promotion being offered for all of September, you can buy Lufthansa miles for as little as 1.26 cents each. That’s quite a good price. I wouldn’t be proactively picking up Lufthansa miles at this cost, but for some people this could be worthwhile.
What do you make of Lufthansa’s attempt to sell miles?