Avelo Airlines is one of two ”legitimate” US airline startups right now (with the other being Breeze Airways). Avelo is founded by a former Allegiant Travel and United Airlines executive, who plans to create an airline that will in some ways be similar to Allegiant.
Continue reading: Revealed: Avelo Airlines’ First 737 In Full Livery
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I’m a Creative Director, Branding & Marketing. I oversee graphics, logos, color palettes, brands etc for broadcast TV.
This livery says absolutely nothing. It’s not memorable, it’s not original, it’s pretty forgettable. It just has no impact and from a branding perspective it really says nothing about the airline or what they want to be
That’s kind of interesting, Tim. What are your thoughts on some of the other US based airline liveries? Some of your most and least favorites and what they say to you? This is very interesting to me
@travellingnewyorker
I think most US airlines lean pretty safe with liveries - but they are Mainstream airlines. They’re all decent looking to me - roughly equal. United could have had the most original in the sky if they added purple as I saw in some mock ups. But all US airlines play it pretty safe livery wise. JetBlue is probably my favorite they have some beautiful tails and they take risks with those
If you’re going to be an upstart - and a low cost airline - I think you can take some risks and have a more fun, playful cheeky livery. Something bold and wow factor. This Avelo livery does none of those things. Triangles?
They should have picked a daring livery color. Purple. Green. Black. Or at least a daring highlight color. The font is bland, the tail is bland. It says nothing about who they are - which might actually be a sign they don’t know who they are
Many low cost airlines have a fun playful livery. Vueling. OWG Canada (google it)
Often a livery, logo and color scheme should go hand in hand with a tone of voice. Virgins purple and pink and “hello lovely” menus are a great example
Avelo - I would see that plane and 2 minutes later - no - 30 seconds later, forget it.
I think the Breeze livery is vastly better. I find it more visually appealing but more importantly it is instantly recognizable, even with only a quick glance. Remember how you could always tell an American plane instantly from the shiny metal fuselage? Similar deal. I'm with @Tim on the Avelo front.
That photo distorted the colors. The tail is purple not blue. There were two Avelo jets at Indianapolis airport this morning.
@Tim this is a very interesting topic to hear about from the perspective of a professional like you. I would say Frontier's animal tails and Spirit's shocking yellow are definitely memorable and eye catching when it comes to US carriers. Everyone else is nothing to write home about