To state the obvious, LH colors. No idea what BMW was thinking, oh, wait.
The current design's yellow just reminds me too much of Spirit airlines.
I can't believe so many people are anti-yellow and so much focus shifted out of the seat design itself.
Even the airline itself rethinking this should make the influencers and media hype people who slobbered all over these seats for access feel at least a little embarrassed now.
Those same people know nothing of embarrassment, USUKHKflyer!
It's not in their DNA.
"Singapore Airlines has always been extremely mid and overrated."
Here's that attention you ordered. Make good use of it, it'll be fleeting.
"Where were all these people when SQ came out with the stupid convertable folding seats decades ago."
You really need it explained to you that that was a much more common design back then?
For me, there are two design choices really making this look cheap. 1. The tabletops look like bare plastic...put some type of cover/top. 2. The seat fabric looks like plastic. Add texture/quilting/etc and it would look much better. Sure, it doesn't look like SQ colours, but it could look a lot better with these two changes.
At least the side seats have one armrest. The center seats have none? And the seat controls look about where one would want to place their arm, although maybe a bit forward of the elbow - hard to tell from the picture.
New Air India A350 seat also only has one arm rest - used the folded up mattress pad as a second arm rest - was OK I guess.
I am a graphic designer. My whole industry is dependent on form and colour.
Does the palette matter?
Absolutely.
Locking in a big “FAIL” to the SQ offering.
They look fine to me. Can not wait to actually see it in person too.
It's not just the seat materials and colour. The blue in the bulkheads and side walls looks odd. The three pointed star design, is it a wind turbine or the design you see on electric Mercedes-Benz cars?
All of that could have been fixed by using their signature batik designs, even if they kept the grey/silver leather minus the yellow cheat lines.
At the moment it all looks very disjointed, and as others have said... where are the arm rests?
I think they could take the color palette from their 737 max business class, would probably be easier than going for the a380 color palette.
How long before the pictured cushions disappear? Would like to see an image of a window seat, to see if a pair of armrests are included.
Hate the cheap subway aesthetic too, just for the record.
There should be some job reassignments at SQ following ths debacle.
Absolutely horrible. I can not understand why they would do this. Cheap, sterile and boring.
That's what happens when you have a marketing department.
They are hell-bent on coming up with 'good ideas' soley to justify their existence,
Where has SQ's confidence gone? Asia's hospitality and Singapore's unique mixture of cultures are world famous, yet they seem to have been convinced by some Designworks exec that "this is what modern means".
Why do you need to be modern? SQ has such a strong branding because they have mostly stayed true to their origins over the years and have only made minor changes to their branding.
Take SQ's livery for an example. It's stunning, and it's fantastic branding. Other airlines have invested millions into sloppy re-design exercises (KE) or completely diluted their brand identity for no reason.
I really though SQ would have known better in that regard.
Consultants. Thats how this happened.
But lol, those seats really are terrible. Did they use ryanair seats as a baseline?
Who gives a f$&#, it is not sitting in my living room. Comfort and amenities are far more important than a concern about a yellow stripe.
Interestingly BMW Designworks can also design normal looking seats (for EVA): https://www.bmwgroupdesignworks.com/case-studies/eva/
Likely this was an idea of a senior employee at the consultancy who was great at pushing it on to other people.
Citing yourself as evidence is an odd citation practice. Did you do it as evidence that someone agrees with you, or merely to upping your opinion?