Scandinavian Airlines (SAS) has just unveiled new uniforms for its 9,000 employees, which will gradually be rolled out over the next year (between February 2025 and early 2026). This comes at quite a transformative time for the company, as the airline now belongs to SkyTeam and has an investment from Air France-KLM.
Continue reading: Scandinavian Airlines Unveils New Employee Uniforms
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"Inclusivity and individuality"
Then why is a skirt still there?
They can't even understand what they're doing yet advertise themselves to be politically correct.
I guess maybe E39 and ORD was right, that SAS is becoming trash after the acquisition.
Yup
Leaving star alliance is an instant deterioration, especially when leaving for Skyteam
The luggage is from Db (formerly Douchebags), the brand co-founded by legendary free skier Jon Olsson. They make great ski bags and luggage. I wonder if that is the new brand standard. Great Scandinavian brand!
Call me old fashioned but tattoos especially full sleaves like pictured look trashy.
New uniform looks ok. A bit off topic - but the best airline uniform IMO is Hainan Air. Have not seen other airlines top that one yet.
The skirt is there as in option in case a "non-binary" identified person who was "identified male at birth" wishes to be stunning and brave by wearing it to work, while proudly displaying "their" visible tattoos and piercings, no doubt.
It looks like SAS is taking cues from American carriers in dressing down and embracing DEI. Whose idea was it to feature awful branded sneakers and sleeve tattoos so prominently?
Yawn. Scandinavia is known for being chic + hip these days, and this is what they decide on...
Uniforms are boring but love that they realize that lots of people have tats. Lots of people have lots of tats. Even professional people. Even pilots. I know three myself - all former Marine pilots - with sleeves. Got them after they EAS’d. I don’t have a sleeve but it doesn’t make anyone less capable of doing their job.
People with tats are like vegans -- need to talk about it and justify it ALL THE TIME. Tedious.
Good lord people like you can’t help yourselves. It must be exhausting being so bitter and triggered by the existence of people different from yourself. You should probably do yourself a favour and barricade yourself into your home and stay of the internet.