If you ask me, EVA Air offers one of the world’s best business class experiences, and that’s thanks largely to the carrier’s exceptional soft product. Along those lines, there’s a noteworthy update, as the Taiwan-based Star Alliance carrier has just introduced new amenity kits.
Continue reading: EVA Air Unveils New Giorgio Armani Amenity Kits
Share your questions, experiences, and thoughts below.
This amenity kit was used for my flight from Taipei to Vienna last November. I didn’t realize it is “new” kit.
If you ask me, EVA Air, despite being one of the world’s top airlines, doesn’t promote or brand itself a whole lot (certainly not as much as Starlux), so it could do a little more to invest in its marketing and branding. This Giorgio Armani collab is a great sign of that, and I sure think the airline could roll out an ad campaign or two, the way Etihad did when launching its Armani/Casa products.
For that matter I don’t think I’ve ever seen an ad campaign from EVA Air or China Airlines, something that Taiwanese airlines probably never did before Starlux — unlike in the West or Gulf (or Singapore) where ad campaigns are de rigueur.
By extension, several Northeast Asian carriers aren’t very Westernised in terms of their brand image and perception, and rely mostly on their excellent hard and soft product — and the resultant word-of-mouth, especially from OMAAT and other blogs — to carry themselves through. Cathay Pacific is obviously the standout exception, as it’s heavily Western-focused, from the IFE to the branding, while maintaining its Asian roots.
Except for their gigantic Hello Kitty ad campaign, which included painting their airplanes & tons of visual signage everywhere... So.. huh?
Great point. Hello Kitty is more a partnership with an existing brand, servicing specific routes, than an endorsement of the EVA Air brand as such. Of course BR has profited a great deal from this, as has Sanrio, and avgeeks and general folk alike love it. But it’s still pretty niche, and it’s not like BR does a lot of advertising otherwise for its 5-star rating, compared to Starlux. Folks who read blogs like OMAAT are the most likely to know just how excellent BR’s product is.
Eva Air cabin crew may be all right but their ground crew sucks. Nothing five star about it at all.
I am going to travel with them for the very first time in 3 weeks. Will see if i end up getting these new kits
@ GetReal -- EVA Air put out a press release today indicating that these are new. I know there were Giorgio Armani amenity kits before this (including the one I got in late 2023), but didn't they have a slightly different design?
I flew JFK to TPE in Jan 17, 2025 and received these new kits already. They do look very nice. They had the new Jason Wu pajamas already too. I wish they still had the old ones though, as the hoodie one looked better
I think the press release for these were from back in October. I got these kits and the new pajamas on my flight from TPE back in December.
No difference in what I can tell. I have two of them laying around complete with the keychain and coin purse. Perhaps they were trialing them at some point last year and now it's a wider roll-out?