EGO Airways: Italy's Newest Airline

I checked their website and found this article, the plane seems to have a flag that for sure it´s not the italian flag. Shouldnt it be italian if its an italian airline? https://www.egoairways.com/en/ego/news/welcome-martina

Fun to watch

"Ah $hi†, here we go again"

The have, at least, focussed on routes that are poorly served by or just take a long time on high speed rail.

EGO = look up the Greek origins of the word and it might make more sense! At its core, Ego means “Me” or “I”, as opposed to ego for just egoism.

You may have not used Google Translate Ben but they certainly did!

I wonder what the livery is on the left side. On the right side the EGO letters strike me as two forward facing "smilies" and a third one sideways facing the first two.

Allow me to add a few tidbits.
Bari is relatively remote when considering train travel. For certain reasons Bari-Rom is at least 5 hours by train though it really need not be. On the other hand Bari flights to FCO or airports of Milan can be downright cheap, even cheaper than the dares listed for EGO.
There are flights connecting Firenze to many Cities. I am not sure if this is planned so as to make tourist access easier or to accommodate and thrive on Italians attending Business fairs in Firenze. The fairs are in Firenze and small/medium businesses are in places like Bari and Catania.

Given my advertising background years ago, I would make their catchphrase, "It's All About Me."

The plane appears to come from WDL Aviation/Zeitfracht. Would be interesting if might even be a wet lease, but I guess we'll see.

What I found odd is that neither their Private nor their lounge class includes lounge access. Based on the name I would have at least assumed that.

I never knew United was planning to launch a subsidiary based out of Italy

This actually doesn’t seem like a bad idea. Novel routes, prices that aren’t too bad, and the E190 is a pretty nice plane to fly on...I think I might be taking one of their flights next time I’m in Italy. Assuming, of course, that they still exist...

This made my day!
"The final goal? Return to give value to the uniqueness of each single guest, listening to the needs and demand of each traveller, and , at the same time, to restore value to the Italian lands." ( https://www.egoairways.com/en/ego/news/ready-take-egoairways-announcing-its-sales)

Their name is really strange, because also Italian it has a rather negative conotation ...

But the business model doesn't seem too bad. They focus first on routes which are not served by Alitalia, at least not with direct flights. Also the routes don't have a good/fast train connection. And despite the lack of good connections, they do have some market potential, perhaps with the exception of Forli. Forli has only about 100'000 inhabitants and is not too far from Bologna, Venice and Rimini - but each of these larger cities have relatively well served airports which are closer.

On the plus side is the selection of aircraft. The E-190 are quite economical and have a good reputation amongst passengers. Sticking to one type of aircraft certainly helps operations a lot.

When I first heard 'Italian domestic airline' I thought 'oh god, here we go again' because the Italian train network is already pretty good and Ryanair do lots of domestic flying in Italy already (and Italians seem to actually quite like Ryanair).

But reading the whole business model its actually not such a bad idea. They are picking smart routes, especially out to islands where there is no easy train ride. If they keep it small and be very careful with their expansion, this could work. Forli is an odd choice considering its close proximity to much larger airports like Bologna and Florence. But we will see - perhaps they know something we don't?

@Rick - Flag denotes the country of registration of the particular aircraft. If they use a German-registered planes for whatever reason, they will bear a German flag.