Aha! Ceases Operations, ExpressJet Liquidates

Gee, who could see that coming?

Sadly, going into liquidation, the front line employees become unsecured creditors, so they will be gone today.

EV didn't fly on Tuesdays, so there are no pax coming to the airport today and finding no one there, but tomorrow should be ugly, albeit only for a handful of passengers.

Unfortunately, this is not a shock. An airline - using only smaller regional jet aircraft - that is based at RNO and which tried to use that as a hub. There just isn't enough demand for this sort of service. It's a somewhat clever idea in theory but really more of a lark in reality. Once fuel prices rose, that was it.

And, I'm sorry, but the name "aha!" was really stupid. Every time I read it, I hear "Cry Wolf" from the 80's band of the same name.

Until I realised “Aha!” was the name of an airline, I was totally confused by the headline 🙂

A similar fate that fell on Independence Air in the early 2000's. Again involving United as a former regional carrier. But United was brutal and destroyed them with promos out of Dulles that were crazy.

Brutal? Promos?

UAX carriers generally get paid by the departure and have little risk from the price of the actual ticket.

There was some revenue sharing back in those days, rather than fee-for-departure and so forth, but if that were the case, UA would have taken it in the shorts as well.

What surprises me is the comment that one of their problems was getting ground crew at their outward destinations. I

That doesn't surprise me. It would be hard to find people that wanted to work just a couple of hours a week, a couple of days a week, in the middle of the day,

I think that would be wholly predictable.

I wonder why their hotel packages didn't sell.

The trouble is, aha! didn't actually use RNO as a "hub."

The aircraft left RNO in first thing in the morning, went to the outward point, came back, and did another turn before coming back to RNO for the evening. They didn't use RNO as a true hub with north-south connections.

I wonder why. Reno Air tired that way back when and it didn't work out, but they used MD-80's so they had a lot more seats to fill. I always thought they was a place for a north-south hub and the West Coast that didn't cost as much to operate as SFO.

You completely missed my point. When Independence formed after breaking up as a UA regional carrier they brought out the new carrier based at Dulles with large ambitions. Fares were great, UA matched them, fine. But the nail in the head was UA’s promotions, especially the one that earned you Intl first class tickets after a few segments via IAD. I think I earned around four in a matter of months. Everyone in DC was after these and it gutted the upstart of Indie…it was quite an effective tool to assure they never got any momentum.

Interestingly, in the last hour or so, EV has backtracked on saying they are liquidating.

RNO based flyer here. This obviously comes as no surprise. Weird routes on a notoriously uncomfortable aircraft with very little marketing. I always cringed when I walked by their gate and saw that hideous branding.

Ah, yes. The power of Mileage Plus.

The airline didn't stand a chance with Subodh at the helm. Everything he has touched has failed. Look at his resume'. So many great people have been affected by his lack of leadership. If you want your company to fail he is now available for hire.

Can't say I didn't see this one coming. Was never a viable business model to begin with, just a handful of planes and based out of RNO.

Totally agree

I have to admit, I didn't spend much time considering their business model. Knowing RNO was their base, I naturally assumed (wrongly, apparently) that they used RNO as a hub. Geographically, RNO is in a good location for a regional hub of sorts. But, the amount of O&D traffic makes that tough (and I do recall Reno Air giving it a try). Anyhow, now I'm finding out that they didn't even use RNO as a hub. So clearly, this business model never made a bit of sense.

Evidently they had trouble even getting the hotel packages to link with their flights. Even above it says an "inability to merge" or something.

As a former Mechanics for them when they lost 69 planes of flying to Republic airways back in 2007 and they opted to keep the planes and try branded flying services from coast to coast with Kansas City and Ontario California as their psuedo hubs. That failed experiment caused them to sell out to Skywest who then spun them off in recent years.
It appears history repeats itself with the failed stand alone experiment.

Sad for the employees who tried to make it work despite the odds being very much against them.

No surprise. For those that booked tickets hopefully they were cheaper than alternatives as one could easily be in this kind of situation.

ExpressJet by name only(former employee here). This airline was actually ASA or Atlantic Southeast Airlines that bought ExpressJet that and changed their name to ExpressJet. But even the Leadership really bad decisions from back then is why they are bankrupt today. At first ASA was Delta's largest regional airlines with 250+ airlines and wanted to become this Super Regional Airlines when they bought ExpressJet airlines and was flying United too, then they Started to fly for American Airlines as American Eagle and at thst point we became the largest regional airlines in the world with 502 planes and this really pissed off Delta Airlines (like using parts and engines that belonged to Delta (engines paid by Delta) and installed on United or American airlines birds so they wont take a cancelation, using Delta positive space so they can fix United birds in Chicago O'Hare) so much that in 2017 Delta cancelled their contract; at that moment Delta was their largest and oldest parner. So Delta bought then bankrupt pinnacle airlines and changed the name to Envoy built up the airline.

I may be wrong, but I believe that Express Jet worked exclusively for Delta, and not United, as in the article. Doesn't change anything, just an observation.

Part of the airline worked for Delta. Atlantic Southeast Airlines (ASA) worked exclusively for Delta and ExpressJet worked exclusively for Continental Airlines, and later United Airlines after Continental and United merged. Around 2010, ASA and ExpressJet merged and continued to work for their respective carriers. In 2018-ish, Delta dropped them and they became exclusive to United.

Big surprise. Not a well thought out business plan I would say, particularly basing the airline at RNO, and trying to copy Allegiant with a bundled travel product. (did they realize that Allegiant is also based in Nevada, at Las Vegas? And how about Southwest, which has one of it's largest hub operation at Las Vegas?) How much actual O&D traffic for that area? Add to that the huge competition in the Western US market - see the 2 carriers I just mentioned, plus Alaska, Spirit, and startup Avelo. I am surprised that Avelo is making it work, but probably only because they have a lower CASM with the larger 737s they fly to secondary cities. Maybe not long before we see a similar post noting their demise.....

Timeline is a little bit off. Delta bought Pinnacle back in 2012 after negotiating with them to shutter the Colgan (United/ US Air brand), combine Pinnacle and Mesaba into 1 group and then moved operations from Memphis to Minneapolis that same year. The Name change happened in 2013. I know this because I lived it.

When I read saw the announcement that's the exact thing I said. I'm glad i'm not the only 1 who know's this. Yup his track record from India to America is abysmal.

I GOT SCREWED OUT OF MY MONEY BECAUSE I DIDN'T TAKE THE PLANE AT THE TIME OF THE TICKET! MY WIFE PASSED AWAY BEFORE I TOOK THE FLIGHT TO SPOKANE AND BACK TO RENO, SO I WANTED TO WAIT FOR ANOTHER TIME! NOW; I WANT TO FLY AND THERE OUT OF BUSINESS!!! BASTARDS!!