Usually I don't write about targeted offers, since you're not eligible if you didn't receive this offer by email. I'm writing about a targeted offer in this instance because it represents an interesting development for a program as a whole. Alaska Airlines sent out an email to select Mileage Plan members today offering them elite…
Continue reading: Alaska Introduces Elite Rollover Miles (Targeted)
Share your questions, experiences, and thoughts below.
Completely irrelevant, but DEFINITELY worth looking at. Pictures of the new Cathay Pacific A350 seat. They are not what you expect (I will not spoil the surprise in too much detail) so it is definitely worth looking:
Enjoy!
Are you thinking a devaluation in award chart coming? They do run their airline quite different than the other three for sure. After the tough to stomach changes to AA international awards let's just say I fly and credit as many flights to Alaska as I can. But...time will tell if all good things come to an end.
All in favor of allowing ME3 into the US domestic routes to shake things up again? ....
Competition is always good for consumers! I cannot remember Alaska making so many efforts to please fliers before Delta came in.
I was 3k short of Gold on Alaska this year. I need to go back to my email and see if I was targeted so I don't repeat this again next year.
I agree with your opinion it would make sense to be targeted toward those who credited Delta flights to Alaska. Last year 2015 I had over 90,000 EQM on my mileage plan account. Approximately 65,000 of those miles were credited from Delta flights. This year as of today I will be at 13,000 EQM with just over 6,000 of those miles flown on Alaska metal. I have yet not received the offer, so who knows how this was targeted? Like you I am also interested to see what their plan is. Thanks for the post. FYI I mostly fly between MSP , SEA-TAC, and MSO . And I really enjoy the benefits and service of Alaska.
@ Ben — I qualified for MVP in 2015, with >85% of my EQM from DL flights, but no offer for me. 🙁
The 'rollover' concept is a great idea, although not exactly a eureka! moment. I have often had many QFF status credits go to waste (although they add up for Lifetime Silver/Gold in the distant future if you are young enough) at the end of most Membership years. However Qantas might think that idea is way too generous, and we all know that that wouldn't do!
I think it will be eventually expanded.
I recall Delta starting the rollover mile concept back in 2010, and AF/KL also implementing the same concept two years later in 2012. I think it's been quite effective as I know friends who still fly Delta after they requalify for Diamond.
My wife and I are both MVPs, similar flying patterns and exclusively AS flights credited to our accounts - she received the offer, I didn't.
The only major difference is that she barely made it to MVP whereas I was just 6K short of Gold. Maybe they're assuming she didn't fly AS as much because she had made it to MVP anyway and was way too far from Gold to make it count?
Perhaps my family's experience props up Fred's theory. We tuned my husband's flying just right, and with only one small mileage run, he was 137 miles over status qualification and those 137 EQM were offered as rollover. I was almost 10k over status qualification and they all disappeared with 2016.
On the other hand, he did fly Delta while I didn't, though he didn't book with Delta. He had a connection in Seattle and there was ice at SEA, so when he showed up at the airport, Alaska put him on a DL flight through SLC instead.
A year later - did anything permanent ever come of this policy wise?
I can see Alaska wanting to keep their best flyers once they have attained 75K and not have them fly with the enemy for additional status.