China Airlines has released a new advertisement in the past few weeks that’s getting a lot of attention, and for good reason.
Most airline ads try to focus on the positive aspects of travel, whether that’s the way your life is enriched by travel, or showcasing how pleasant it can be to fly with that airline.
China Airlines is taking the opposite approach in their latest ad, for which they’re using the hashtag #WhatTravelBringsYou.
The new ad shows the other side of travel — a broken leg from snowboarding in Hokkaido, some weight gain from eating too much in Bangkok, an unplanned marriage from going to Las Vegas, and an accidental pregnancy from going to the Gold Coast (as one does when visiting the Gold Coast!). There even seem to be some haunted souvenirs that are brought back home.
Here’s the ad, which is well worth a watch:
Oddly China Airlines’ description of the ad on YouTube doesn’t actually match my take on it:
When you were back from traveling, you would bring something with you…
Dirty clothes, cosmetics purchased for friends and a great deal of souvenirs.
However, you didn’t notice that there were more profound things coming back with you…
Sunburned skin you’ve got in Bangkok, blisters you’ve earned on the streets of Rome, and mobile phone that have been soaked in the hot spring of Hokkaido.
Every time you travel, you always bring back something for your life, but you never notice.
China Airlines invites you to discover what travel brings you.
Not only do those scenarios not line up with what’s shown, but it’s also clear that people do notice the things that are brought to their life from travel. You know, like a broken leg and pregnancy.
This is an absolutely brilliant ad on China Airlines’ part, in my opinion!
What do you make of China Airlines’ new ad?
(Tip of the hat to Kyle)