Cathay Pacific has long had advertising campaigns that showcase the lives of their employees. They were going to launch an ad campaign last month, which was supposed to be entitled “meet the team that goes the extra mile”. Unfortunately due to the scandal involving a Cathay Pacific pilot receiving oral sex in the cockpit they had to delay it. In the meantime, they simply renamed the ad campaign to “People. They make an airline.”
Anyway, check out the four ads below:
https://www.youtube.com/watch?v=IJYIBRGnjzQ
https://www.youtube.com/watch?v=yGiN-bK-FXE
https://www.youtube.com/watch?v=gy3uvKqUeZM
https://www.youtube.com/watch?v=Ya_X0T2hBtk
I really like the ads. I can’t say they’re necessarily all that effective since they don’t really showcase any cutting edge product or call for action on the part of the consumer, though they sure are “feel good.”
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