Between April 20 and June 20, 2012, British Airways Executive Club is offering a 25% bonus on points transfers from their eight hotel partners. Their partners include Hilton, Marriott, InterContinental, Carlson, Starwood, Hyatt, Shangri-La, and Accor.
In general I’d say this is probably not the best deal since there are much more valuable points currencies out there than Avios, though at the same time there are many things Avios points are useful for. For example, I don’t think there’s a more valuable points currency for booking short-haul award tickets, as they’re as cheap as 4,500 Avios points one-way.
That being said, if I wanted Avios points I’d probably either take advantage of the 50% transfer bonus from American Express Membership Rewards or take advantage of the Chase British Airways Visa 100,000 point sign-up bonus.
Anyway, probably not useful for most of us, though I’m sure it works for some…