This Asiana Business Class Advertisement Is A Hilarious FAIL

This Asiana Business Class Advertisement Is A Hilarious FAIL

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Earlier I posted about how I’ll soon be flying Asiana’s business class from Los Angeles to Seoul Incheon, which I’m looking forward to. On that post, reader Claus left the following comment:

Asiana business class, sponsor of one of my most favorite advertisement photos. 🙂

Hint: Look at the sleeping guy’s seat

I’m not sure how I could be so clueless, but I spent several minutes sitting here looking at the picture. I was starting to think Claus might be crazy. What, is it funny that he’s sleeping with a tie on?

And then from one second to the next it made sense to me, and now I have tears in my eyes. I’m not sure why it’s so funny to me — probably because it took me so long to figure out — but it is.

Amazing! Hopefully someone else out there gets as good of a laugh out of this as I did.

Conversations (36)
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  1. Rich Guest

    I thought it was because there appear to be toilets at the seats? Aren't those toilets?

  2. airoli Guest

    Here's another weird one from their First Class product:
    http://pierrejean-design.com/wp-content/uploads/2013/12/ASIANA-01.jpg

    It looks as if the flight attendant is some kind of jack-in-the-box popping up from inside the closed F Suite....

  3. Mark Guest

    I've been so desperate to sleep in economy before, that I've considered that same position. :)

  4. Adam Guest

    Finally figured it out after 3 whole minutes, at least I think so

  5. schar Guest

    Why do they photoshop it? So ridiculous. Couldve easily been a good natural pic

  6. Jerry New Member

    Maybe he's just a really short guy. :-)

  7. Eileen Kerrigan Gold

    I totally missed the "upright seat" thing -- I thought it was because the side tables look like toilets :-D

  8. Kevin Guest

    I thought it was that the side tables look a lot like toilets with flush handles.

  9. W Gold

    Lol. Does that mean Asiana dosent have reclining/flat bed seats anymore! :)

  10. BrewerSEA Platinum

    I really need to get my head out of the gutter. Before I noticed the seat, I couldn't stop wondering what his right arm was doing...

  11. Donna Diamond

    The guy looks to be the size my nine year old nephew wearing a shirt and tie...

  12. vand Gold

    FYI adblock stops the image showing I think because it's coming from Facebook

  13. Harold Guest

    His seat is upright. Photoshop failed!

  14. Vince New Member

    Seat still on take off position. LOl

  15. Donald Guest

    So much photoshopping there. It's impossible to lie like that. Where's the rest of his body?

  16. him Gold

    https://www.youtube.com/watch?v=J7TRfSs5qpg

    answer start at 04:01

  17. Rowyourboat Guest

    And if you look at the seat above the lady, it kind of looks like someone's leg + sock is on the side table sleeping backwards lol. I think they mean it's someone's hand but I also chuckled.

  18. Alan Diamond

    I rarely fly premium and it took me about 12 seconds to see the problem...hilarious!

  19. Robf Guest

    It's Asiana's new "Basic Buisiness" product.

  20. Claus Guest

    It is probably photoshoped, but had it physically happened it would certainly have been great!

    Creative Director: "You on the right, you sleep full-flat!"
    Guy: "The seat doesn't move..."
    CD: "I said: sleep full flat!!!"

  21. AdamR Diamond

    On second thought, I guess she *could* be meant to be standing, but having flow that product, there's really not that much room to be casually standing around and such. I mean, she does look like she's having a great time, though.

  22. AdamR Diamond

    Also, the woman isn't sitting down. She's standing up in whatever stock photo she was in and has been photoshopped to appear between seats and roughly proportional to the rest of the background. Her trousers aren't ruffled appropriately for someone who's sitting, nor are her legs in a position indicative of sitting. Plus the seat cushion has no indication of weight be on it. This is pretty bad all around. Could only be worse if it was clearly done in MS Paint.

  23. Drew New Member

    That took me way too long! Hilarious

  24. Uri Fintzy Guest

    Why is he wasting his money in Biz? He can sleep like that in economy.

  25. Hao Guest

    His seat is actually in the upright position.

  26. Abidjan Gold

    Ha, indeed - took me a few.

  27. Flo Guest

    Lol, I am wondering how this guy took a pause for the picture.. Not easy to sleep like this on a seat in upright position LOL !

  28. A Guest

    This is a pretty bad ad - At least Asiana should make sleeping guy looks comfy.

  29. Imperator Diamond

    Please!! Someone explain what is so funny and special about this guy's seat.

    1. lucky OMAAT

      No one say anything. ;)

      I think the greatest laughter comes after looking at it for minutes and minutes and then realizing. I promise you'll figure it out eventually.

  30. Ra Guest

    It took me about two solid minutes but it's worth it when you figure it out.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Rich Guest

I thought it was because there appear to be toilets at the seats? Aren't those toilets?

0
airoli Guest

Here's another weird one from their First Class product: http://pierrejean-design.com/wp-content/uploads/2013/12/ASIANA-01.jpg It looks as if the flight attendant is some kind of jack-in-the-box popping up from inside the closed F Suite....

0
Mark Guest

I've been so desperate to sleep in economy before, that I've considered that same position. :)

0
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