This Asiana Business Class Advertisement Is A Hilarious FAIL

Earlier I posted about how I’ll soon be flying Asiana’s business class from Los Angeles to Seoul Incheon, which I’m looking forward to. On that post, reader Claus left the following comment:

Asiana business class, sponsor of one of my most favorite advertisement photos. 🙂

Hint: Look at the sleeping guy’s seat

I’m not sure how I could be so clueless, but I spent several minutes sitting here looking at the picture. I was starting to think Claus might be crazy. What, is it funny that he’s sleeping with a tie on?

And then from one second to the next it made sense to me, and now I have tears in my eyes. I’m not sure why it’s so funny to me — probably because it took me so long to figure out — but it is.

Amazing! Hopefully someone else out there gets as good of a laugh out of this as I did.

Conversations (36)
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  1. Ra Guest

    It took me about two solid minutes but it's worth it when you figure it out.

  2. Imperator Diamond

    Please!! Someone explain what is so funny and special about this guy's seat.

    1. lucky OMAAT

      No one say anything. ;)

      I think the greatest laughter comes after looking at it for minutes and minutes and then realizing. I promise you'll figure it out eventually.

  3. Flo Guest

    Lol, I am wondering how this guy took a pause for the picture.. Not easy to sleep like this on a seat in upright position LOL !

  4. AdamR Diamond

    Also, the woman isn't sitting down. She's standing up in whatever stock photo she was in and has been photoshopped to appear between seats and roughly proportional to the rest of the background. Her trousers aren't ruffled appropriately for someone who's sitting, nor are her legs in a position indicative of sitting. Plus the seat cushion has no indication of weight be on it. This is pretty bad all around. Could only be worse if it was clearly done in MS Paint.

  5. AdamR Diamond

    On second thought, I guess she *could* be meant to be standing, but having flow that product, there's really not that much room to be casually standing around and such. I mean, she does look like she's having a great time, though.

  6. Claus Guest

    It is probably photoshoped, but had it physically happened it would certainly have been great!

    Creative Director: "You on the right, you sleep full-flat!"
    Guy: "The seat doesn't move..."
    CD: "I said: sleep full flat!!!"

  7. Alan Diamond

    I rarely fly premium and it took me about 12 seconds to see the problem...hilarious!

  8. Rowyourboat Guest

    And if you look at the seat above the lady, it kind of looks like someone's leg + sock is on the side table sleeping backwards lol. I think they mean it's someone's hand but I also chuckled.

  9. Donald Guest

    So much photoshopping there. It's impossible to lie like that. Where's the rest of his body?

  10. vand Member

    FYI adblock stops the image showing I think because it's coming from Facebook

  11. Donna Diamond

    The guy looks to be the size my nine year old nephew wearing a shirt and tie...

  12. BrewerSEA Gold

    I really need to get my head out of the gutter. Before I noticed the seat, I couldn't stop wondering what his right arm was doing...

  13. Kevin Guest

    I thought it was that the side tables look a lot like toilets with flush handles.

  14. Eileen Kerrigan Member

    I totally missed the "upright seat" thing -- I thought it was because the side tables look like toilets :-D

  15. schar Guest

    Why do they photoshop it? So ridiculous. Couldve easily been a good natural pic

  16. airoli Guest

    Here's another weird one from their First Class product:
    http://pierrejean-design.com/wp-content/uploads/2013/12/ASIANA-01.jpg

    It looks as if the flight attendant is some kind of jack-in-the-box popping up from inside the closed F Suite....

  17. Rich Guest

    I thought it was because there appear to be toilets at the seats? Aren't those toilets?

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Rich Guest

I thought it was because there appear to be toilets at the seats? Aren't those toilets?

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airoli Guest

Here's another weird one from their First Class product: http://pierrejean-design.com/wp-content/uploads/2013/12/ASIANA-01.jpg It looks as if the flight attendant is some kind of jack-in-the-box popping up from inside the closed F Suite....

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Mark Guest

I've been so desperate to sleep in economy before, that I've considered that same position. :)

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Adam Guest

Finally figured it out after 3 whole minutes, at least I think so

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schar Guest

Why do they photoshop it? So ridiculous. Couldve easily been a good natural pic

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