American sent out an email today to AAdvantage members with a video message from Maya Leibman, the President of AAdvantage. If you haven’t seen it, you can check it out here.
Mildly cheesy? Of course. But I love the humor and the fact that she’s putting her personality into it, not something you often see from executives at legacy airlines.
Thoughts? Love it? Hate it?
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I liked it.
She was uncomfortable to watch.
I like it--the display of personality is nice and she seemed genuinely enthusiastic about the message.
Seems like a great video! I love it when corporates interact with their customers like that. Similar to what the AS/QX executives last March did when they had a "computer meltdown", which resulted in mass cancellations. Many might not realize, at least in the airline industry, but it DOES go a long way with most of the customers. Same with DL with @Deltaassist, the ATL event where frequent flyers got to work as a gate agent for a day, and some airlines with MegaDos [I suspect Maya probably had a part in turning the OneWorld MegaDo into reality], etc. The only bummer for me as a deaf person is that there is no captions or transcripts, so I have no clue of the details she mentioned in the video except the general topics with the credit card, MM program, etc. Anyway, great job Maya and I wish more airline executives were like you!
Corny, but a creative way to get the message across. Makes the company seem much better when we see a friendly face behind the brand.
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