The Amex Membership Rewards program in the United States has just launched a lucrative new transfer bonus. Let’s go over the details, as I imagine that many people will be interested in taking advantage of this.
In this post:
30% transfer bonus from Amex to Avios
Through Tuesday, July 15, 2025, the US Amex Membership Rewards program is offering a 30% bonus when you transfer points to British Airways Executive Club.
The same transfer bonus is also being offered to Aer Lingus AerClub and Iberia Plus. Keep in mind that you can transfer Avios between the various “flavors” online at no cost, so this is also a way to acquire Avios with Finnair Plus and Qatar Airways Privilege Club.
Points ordinarily transfer at a 1:1 ratio, so during this promotion they transfer at a 1:1.3 ratio. Since the bonus is hardcoded into the transfer ratio, you can take advantage of this promotion multiple times. Transfers between the programs are generally instant.
- 4x points at restaurants worldwide, on up to $50,000 in purchases annually
- 4x points at U.S. supermarkets, on up to $25,000 in purchases annually
- 3x points on flights booked directly with airlines or through amextravel.com
- $325
- Access to Amex Offers
- Redeem Amex Points Towards Airfare
- $375
- Earn 5x points on flights purchased directly from airlines or through Amex Travel (up to $500k/year)
- $200 Annual Uber Credit
- Amex Centurion Lounge Access
- $695
- Earn 1.5x on purchases of $5,000 or more in a single transaction on up to $2MM per calendar year
- Redeem Points For Over 1.5 Cents Each Towards Airfare
- Amex Centurion Lounge Access
- $695
- 2x points on purchases up to $50k then 1x
- Access to Amex Offers
- No annual fee
For what it’s worth, we haven’t seen such a transfer bonus in nearly a year, so it’s nice to see it return.
Is acquiring Avios with a 30% bonus worth it?
I think there’s huge value to be had in taking advantage of a 30% bonus on points transfers from Membership Rewards to Avios. That’s not because of any one particular redemption opportunity, but rather because of the collective value of the Avios ecosystem.
Back in the day, the best uses of British Airways Avios were for short haul travel on partner airlines, including on Alaska and American. Unfortunately those redemption opportunities have been devalued horribly.
However, lots of great new options using Avios have emerged. For example, I love how Qatar Airways Privilege Club is now an Avios airline, as this opens up some great opportunities:
- Qatar Airways has one of the world’s best business class products, and the airline makes a vast majority of business class award space available only to those redeeming Avios
- Qatar Airways Privilege Club has some unique partner redemption opportunities, like being able to fly JetBlue Mint across the Atlantic for 78,000 Avios (so with a 30% bonus, that would be just 60,000 Amex points)
Anyway, there’s a ton of potential value here, so see my guides to maximizing Avios with British Airways Executive Club, Iberia Plus, Aer Lingus Aer Club, Qatar Airways Privilege Club, and Finnair Plus.
There are lots of ways to earn Avios
While a 30% bonus on transfers from Amex to British Airways is a good deal, I just want to point out the other ways to earn British Airways Avios. British Airways Executive Club partners with multiple transferable points currencies, including Amex Membership Rewards, Capital One, and Chase Ultimate Rewards.
On top of that, there are three credit cards issued in the US that earn Avios:
- Aer Lingus Visa Signature® Card (review)
- British Airways Visa Signature® Card (review)
- Iberia Visa Signature® Card (review)
Lastly, British Airways Executive Club often sells Avios with a bonus.
Bottom line
At the moment, the US Amex Membership Rewards program is offering a 30% bonus on points transfers to British Airways Executive Club, Iberia Plus, and Aer Lingus AerClub. This is the first time in over a year that we’ve seen such a transfer bonus.
While British Airways Executive Club isn’t as useful for partner redemptions as it used to be, I still think this could be worth a speculative transfer. There are five different Avios currencies that are all valuable in their own way, so this opens up a lot of redemption opportunities, including on Qatar Airways.
Do you plan on converting Amex points into Avios with this bonus?
Any one having issues on your authenticator not staying connected with British Airways Executive Club for 2FA? I am locked out of my account essentially, and can't imagine their call center being helpful on this matter. Thoughts?
Wait, Did Amex and Iberia actually fix inability to transfer MR to Iberia issue? I.e. If you have a 9 digit or longer iberia number you can’t transfer MR points.
Choices..... choices:
Hmm Transfer Amex into Avios for the 30% bonus or Transfer Amex into Hawaiian for the AS strategy. Decisions!
Perhaps split the pile and do both.
Done. Finnair points are gold now.
Iberia had a stealth devaluation around 2 weeks. No one on any blog has reported it yet but my MIA-MAD in business went from 42.5 to 50.5K. They have also changed their distance award charts. The devaluation was not terrible but still worth noting.
Yes. Finnair is awesome and can transfer Avios freely between BA and Finnair so yes
British Air Avios aren't as lucrative as they used to be. I would value them closer to 1cpp than 2cpp.
Well if you keep them with BA, sure, but there's no way you can say 1cpp for Finnair with the awesome JAL redemptions etc.
Finnair Avios is up there in my top 3 currencies now.
There’s also a bonus for Hilton Honors. 1,000=2,500 points instead of the usual 1,000=2,000 points.
I was gonna transfer my 225,000 Amex points to Hawaiian then over to Alaska before the end of the month when it closes but I might do this instead. Thanks for the heads up.
Even with the transfer bonus, Avios redemptions for AA flights are worse than those with Alaska, aren’t they? And they are ridiculous with surcharges on AA to Europe.
Yes but I wasn’t planning to use my points for AA flights. Looking to use them for Qatar.
My point still holds for QR
Access to flights is the challenge, QR has better access to their own flights than going through AA. It all depends on how flexible you can be.
Is there an issue with Qatar (not) showing B6 availablity at the moment? Or am I just unlucky?