A couple of days ago American unveiled the new uniforms for their 70,000+ employees. While uniforms as such don’t materially change the customer experience, symbolically it was another step towards American and US Airways becoming one airline. Beyond that, if employees feel good in their uniforms, hopefully it boosts their morale and improves the overall experience.
It seems that to go along with the new uniforms, American has also introduced a new safety video. I guess that makes sense, given that it would be weird if the flight attendants in the safety video had different uniforms than the flight attendants onboard.
Here’s the new safety video:
As a reminder, here’s their old safety video, which was certainly much more traditional:
I’m really not sure what to make of the new video. It’s visually interesting though at the same time lacks a theme, which is perhaps both a blessing and a curse. A fun theme can make a safety video more enjoyable, though at the same time it can also make it annoying, as I know many people felt about Air New Zealand’s safety video featuring Richard Simmons:
What do you make of American’s new safety video?