American AAdvantage has just rolled out a new promotion with which you can earn up to 50,000 bonus AAdvantage miles for qualifying partner activity. On the surface I really like gamified promotions like this, where you can complete different tasks to earn bonus miles. The problem is that this promotion is really, really complicated.
The promotion is valid for activity through December 31, 2018, and registration is required prior to your first qualifying activity.
With this promotion there are four different bonus mileage tiers you can unlock. You can:
- Earn 2,000 bonus miles when you earn 10,000 partner miles and download the American Airlines app
- Earn an additional 5,000 bonus miles when you earn 25,000 partner miles and earn miles by donating to select charities
- Earn an additional 10,000 bonus miles when you earn 50,000 partner miles and both buy and fly in a premium or economy cabin on American
- Earn an additional 33,000 bonus miles when you earn 100,000 partner miles and buy and fly in a premium cabin on American
Now, the logical question is what constitutes “partner miles.” Unfortunately not all partner activity qualifies, so you can’t transfer points (efficiently) from Marriott to American, for example.
Eligible partners include Vinesse Wines, AAdvantage Dining, BankDirect, Sprint, AAdvantage eShopping, LifeLock, Teleflora, American Airlines car rentals, American Airlines hotels, Hyatt, Simplisafe, and even buying AAdvantage miles.
There are lots of further terms, including that if you buy American AAdvantage miles, only the first 50,000 count towards this promotion. If you do decide to take advantage of this promotion, make sure you read the terms carefully.
I really like the concept of this promotion, but seriously, how complicated can they make this? These promotions are confusing to begin with due to the challenges with getting miles from partner activity to post during a certain period, so many people would be frustrated even with a similar promotion.
Add in all the other terms and general complexity of this promotion, and I have to wonder what they’re thinking here.
There are probably circumstances under which this could make sense. For example, if you were going to buy American miles anyway during the promotion period, you might as well try to pick up some bonus miles.
But overall this is just way too complicated for me to recommend anyone go out of their way to take advantage of this promotion, as tempting as 50,000 bonus American miles sounds.
What do you make of American’s new promotion for partner activity? Can anyone think of an easy path to maximizing it?
(Tip of the hat to View from the Wing)