Air New Zealand is hands down the most innovative airline when it comes to their safety videos. Some of my favorite safety videos have been from Air New Zealand, and they’ve typically introduced at least two new safety videos per year.
Their safety videos have had all kinds of themes — some are intended to be humorous, while others are intended to showcase scenery. For example, the safety video that Air New Zealand released earlier this year was filmed in Antarctica. The video was intended to highlight the impacts of global warming, and the importance of Antarctica to the world.
Well, the airline has just released their latest safety video, which is a bit more… humorous. Air New Zealand’s new safety video is actually a rap.
Air New Zealand says that this is the largest scale safety video they have ever produced, with a cast of about 600. The video stars Kiwi actor Julian Dennison (Hunt for the Wilderpeople, Deadpool2) and local musicians Kings, Theia, and Randa, and talent from 30 community groups across the country.
The video was filmed at various locations in Auckland, Wellington, Dunedin, Balclutha, Hokitika, and Naseby in Central Otago. It also features a number of Air New Zealand employees, including cabin crew, pilots, engineers, loaders, and airline staff from Dunedin Airport.
Here’s the video:
My first thought is that this video is probably going to be really annoying for frequent flyers, since raps get old pretty quickly. However, I’ve gotta give them a lot of credit for a really witty and well done rap.
The closest thing we’ve seen to this is a “safety dance” from Virgin America, though that video is no longer playing, and it was more of a Glee-style song than a rap.
Well done, Air New Zealand!
What do you make of Air New Zealand’s new safety rap — love it or hate it?