I’m a huge fan of coffee, and in particular love to see airlines get creative with what they offer. On that note I’m loving Air New Zealand’s latest initiative… I think?
Air New Zealand currently serves more than eight million cups of coffee every year. The airline is already trying to do what they can to be environmentally friendly — their current cups (both in the air and on the ground) are plant-based (made from paper and corn instead of plastic), which enables the cups to break down in a commercial composter. This initiative is already believed to prevent about 15 million cups from going into landfills annually.
But they’re taking it a step further. Air New Zealand has introduced edible coffee cups both in the air and on the ground, as they explore new and innovative ways to meet sustainability challenges.
So, how exactly do these edible coffee cups work? They’re in partnership with New Zealand company “twiice,” which has created vanilla flavored cups that are leakproof. The cups have been popular with customers, and can also be used as dessert bowls. I would assume they’ll still keep around regular cups for those with dietary restrictions.
Co-founder of “twiice,” Jamie Cashmore, had the following to say:
“It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment while at the same time delivering a really cool and tasty customer experience.”
Assuming these cups are actually durable, what’s not to love here? You get a sweet treat with your coffee? Awesome!
I hope Air New Zealand expands this initiative. I have to imagine these aren’t cheap, at least in comparison to the cups they otherwise offer.
What do you make of Air New Zealand’s edible coffee cups?