Waiting in my room upon check-in at the InterContinental Hong Kong this afternoon was a letter inviting me for a free 15 minute “instant refresher” neck and shoulder massage at the I-SPA thanks to my Royal Ambassador status with InterContinental. I immediately made an appointment, of course, and it was fantastic. I was almost tempted to book another massage, and for every time I’m almost tempted I know there are many that would actually book one. Given that spas are one of the first places to see reduced business during a recession, this seems like a win-win. Offering such a massage generates goodwill at the very least, and more than likely results in a substantial number of spa bookings.
This is a benefit I could get used to. Now I’m excited about my hour long massage in Bangkok on Sunday evening courtesy of Thai Airways.