Lufthansa will soon be unveiling Project FOX, the name of its all-new passenger experience. Lufthansa’s goal is apparently to become Europe’s most premium airline, which seems like it’ll take some work. Along those lines, as the first concrete example of Project FOX, Lufthansa has just announced all-new amenity kits.
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Lufthansa partners with BABOR on amenity kits & skincare
In the coming weeks, Lufthansa will be introducing new amenity kits, in partnership with German skincare brand BABOR. Specifically, these kits will eventually be available on all long haul flights — they’ll launch as of late March 2026 in first class, and as of early May 2026 in business class.
Here’s how Michelle Mynhardt, Lufthansa’s Head of Brand Marketing and Customer Relations, describes this:
“With BABOR as our new partner for our amenity kits in First and Business Class, we’re demonstrating that our commitment to premium service doesn’t stop at new seats and a new culinary concept—luxurious details like high-quality skincare make all the difference on board. Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future.”
In first class, passengers will receive collagen peptide booster cream, one of BABOR’s most popular products, while in business class, passengers will receive lip balm and hand cream from the Soul & Body line.
In first class, the collaboration also goes beyond a standard amenity kit, which is fun. First class passengers can also select additional products from a completely new menu that can be tailored to them and their skin’s needs.
The crew will then bring guests their individually selected products, directly to their seats. Options include a revitalizing eye cream, eye zone patches, a firming filler serum, and a moisturizing gel cream.
As it’s described, “the new amenity menu deliberately focuses on guests’ individual wishes and preferences, creating a uniquely personalized skincare experience.” And that’s a key part of Project FOX, where the airline is “investing in additional comfort, individuality, and exceptional Lufthansa Signature moments for its guests.” 
I appreciate the concept behind this amenity kit
I’m not sure the Lufthansa kits as such, or the BABOR partnership, are actually that special. That being said, I do love how Lufthansa put some thought into this, and in first class, is turning the experience of getting an amenity kit into a more pleasant and customized service interaction.
We’ve frequently seen airlines partner with skincare brands for amenity kits, and this is a fun way to expand that, and to customize the experience a bit. I’m curious if the airline will let first class passengers select all the products if they want, or if there will be a limit.
Bottom line
Lufthansa is introducing new amenity kits in partnership with BABOR, which might just be the first aspect of the new Project FOX experience that has been revealed. While the kits look nice in general, it’s cool how first class passengers will be able to choose some products off a menu to go along with their kits, so there’s a personalization angle to this.
What do you make of Lufthansa’s new amenity kit concept?
Somehow I see a lot of the first class "grab what you want" Babor products finding their way into flight attendant bags.
I like this initiative for first class, I wish more business class amenity kits would include some single use items to help with the dry air on-board like sheet masks, eye patches, or a face spray (I believe united had this at some point). I usually have my own face cream in my carry on anyways
Really find myself Fast Forwarding the part of video flight reviews that "un bag" the amenity kit.
Amenity kits are really low on what matters for a J class flight. Long before the amenity kit, there is flight cost, seat comfort/function, IFE, meal service, bedding, and of course drinks.
Most of us throw away most of what is in the kit, and the "designer Bag" gets tossed or put on a shelf with ten...
Really find myself Fast Forwarding the part of video flight reviews that "un bag" the amenity kit.
Amenity kits are really low on what matters for a J class flight. Long before the amenity kit, there is flight cost, seat comfort/function, IFE, meal service, bedding, and of course drinks.
Most of us throw away most of what is in the kit, and the "designer Bag" gets tossed or put on a shelf with ten others. Give us the option for an extra 2,000 FF miles and skip the amenity kit.
I like what Hawaiian does, they walk around with a basket of lotion, lip balm, etc. Take one if you want one.
I could not agree more. I also think they should just go around with a basket and give people what they want. LX does this for a few items in First class, and I think it makes a lot of sense. I am actually surprised they don't already do it since it would save money/waste. For 90% of J flights, I only want the toothbrush and the earplugs.
Dumb.
"Give us the option for an extra 2,000 FF miles"
This is asking for a Basic Business Class fare where you end up paying more for less.
If you don't like the kit, just leave it, give it away, pee in it, etc.
Next time why don't you pick and choose food for your meal service?
Ask for 1000 miles because you don't eat salad.
Ask for 2000 miles because your...
Dumb.
"Give us the option for an extra 2,000 FF miles"
This is asking for a Basic Business Class fare where you end up paying more for less.
If you don't like the kit, just leave it, give it away, pee in it, etc.
Next time why don't you pick and choose food for your meal service?
Ask for 1000 miles because you don't eat salad.
Ask for 2000 miles because your checked bag is 3kg under the limit?
Ask for 3000 miles because the cabin is warm and you don't need blankets.
Ask for 5000 miles because you didn't need to use the lavatory and already pee in your amenity kit.
Dumb
Dumb
Dumb
Nothing special. Many airlines have much better partnerships with big names. Even philippine airlines has a more impressive amenity kit with a Furla bag. This LH branded pouch is very cheap.
The added option in first class costs the airline approx. 0,5€/pax. Regular guests don’t take home the amenity kit anymore, 20% of F pax don’t even touch it.
AF’s Clarins Spas give out bigger portion of skincare products, based on the passengers’...
Nothing special. Many airlines have much better partnerships with big names. Even philippine airlines has a more impressive amenity kit with a Furla bag. This LH branded pouch is very cheap.
The added option in first class costs the airline approx. 0,5€/pax. Regular guests don’t take home the amenity kit anymore, 20% of F pax don’t even touch it.
AF’s Clarins Spas give out bigger portion of skincare products, based on the passengers’ skin type, chosen by a professional. For free. For anyone in the lounge, even with a basic economy ticket and status.
LH should start with outstation check in experience. In my home airport (BUD), LH’s check in has always the worst lines, with one (1) desk for First, business, premeco and star alliance silver/gold pax. In the morning rush hour, that is for 5 departing flights (VIE, MUC, FRA, BRU, ZRH).
*cracks knuckles* H'welp. 'Bout time to book some LH flights. Might as well get a 'rubber ducky' too.
As Rimowa cases aren't a possibility anymore, LH should, at least, use their "Lufthansa Life Collection Amenity Kit", which is their own brand copy of the Rimowa.
They even have a "Lufthansa Aluminium Collection Business Class Edition Amenity Kit", but that would be asking for too much.
end of march in F? perfect, i will report!! the existing products were a bit uninspiring.