SWISS is seriously upgrading one of its first class collaborations, so it’s something to be on the lookout for.
In this post:
SWISS now offering Sisley products onboard
SWISS has partnered with French brand Sisley to refresh its first class skincare offerings. With this, we’re going to see Sisley hand cream and facial lotion available in the lavatories in SWISS first class, and Sisley hand cream, face cream, and eye and lip balm, available in SWISS first class amenity kits.
This will be rolled out gradually over the coming days and weeks. For those not familiar, Sisley is a very well regarded French skincare brand, with some very expensive products. All the products available on SWISS come from established retail lines, available to the general public.
Specifically, SWISS will offer the following products in first class:
- In the amenity kit, there will be 10ml of face cream (Hydra-Global), 5ml of hand cream (Crème Réparatrice Mains), and 5ml of eye and lip balm (Baume Efficace)
- In the lavatory, there will be a 75ml bottle of hand cream (Crème Réparatrice Mains) and a 100ml bottle of facial lotion (Sisleÿa Lotion de Soin Essentielle)
Just to give a sense of the pricing here, 40ml of the face cream retails for 248 CHF (~$280), so 10ml would be roughly $70 “worth” of face cream (of course that’s an extreme oversimplification, but the point is, this stuff is pricey).
The only thing surprising about this collaboration
The one thing that’s a bit surprising here is that SWISS is highlighting a French brand in its first class. For “national carriers,” it’s common for them to try to highlight products from their home country, especially when it’s something a country is known for.
Switzerland is known for lots of super high-end skincare brands, ranging from La Prairie to Cellcosmet. For what it’s worth, up until recently, SWISS had products from Soeder, also a brand from Switzerland.
So I wonder if SWISS just decided to go with Sisley because it has a great reputation, in spite of not being Swiss. Or I wonder if SWISS just couldn’t get a deal on any of the Swiss brands, as they didn’t see a return on investment on such a partnership.
Given the margins on skincare products, you’d think that being able to provide what essentially amounts to samples of your products to a very affluent crowd would make a lot of sense.
Bottom line
SWISS is partnering with Sisley for first class skincare, as the airline will offer Sisley products in first class amenity kits and in lavatories. So make sure you take those amenity kits home with you, and be sure to generously moisturize your face in the lavatory!
Now if only SWISS first class were easier to book with miles… I guess there are always cash upgrade offers.
What do you make of SWISS partnering with Sisley?
La Prairie is much more prestige brand and Swiss made. Not sure why they decided to change that. Soeder is not good. In first class they should offer - by definition - only the best products.
Does it really matter what the brand is? Really? To most people? There could be just about anything inside that container and 99.99% of people wouldn't know the difference. Do people really buy premium plane tickets based on what brand of soap is in the lavatory? Ohh... this feels soooo luxurious after passing my mushroom risotto into a chemical toilet. A premium toilet perhaps? Better really scrub around the nails after using that thin Surpass...
Does it really matter what the brand is? Really? To most people? There could be just about anything inside that container and 99.99% of people wouldn't know the difference. Do people really buy premium plane tickets based on what brand of soap is in the lavatory? Ohh... this feels soooo luxurious after passing my mushroom risotto into a chemical toilet. A premium toilet perhaps? Better really scrub around the nails after using that thin Surpass toilet paper.
I once posted on FlyerTalk in a trip report a photo of some foamed fish dish where all I did was take some store brand foaming handsoap and give it a good pump out onto a coaster and photograph it. Was a pretty good troll until I admitted it and it got deleted. Apparently it looked really really appetizing to those used to Michelin starred restaurants.
What is with the trolls in the comment sections being so deliberately unintelligent lately? At least I sincerely hope it's deliberate...
The people who pay cash money to fly in Swiss first class would almost certainly know the difference; and even if they didn't, the quality of the product would be apparent to them.
The soeder product was more medicore and many customers dint like it.
Swiss F had La Prairie for a long time, I thought they still had it but apparently that has been changed.
That looks great! Will try to get some cheap cash fares in first class that leave from…oh wait never mind.
Too soon :D