JetBlue TrueBlue has rolled out its newest promotion on purchased points, as the program has gotten much more aggressive with these sales in recent times. With this, members can purchase points with up to a 125% bonus, which is an opportunity to acquire points for as little as 1.43 cents each. While this will rarely represent a good deal for awards on JetBlue (given revenue based pricing), it does have the potential to be a good value for a limited number of partner redemptions.
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Promotion on buying JetBlue TrueBlue points
Between June 26 and August 9, 2026, JetBlue TrueBlue is offering a bonus on purchased points. Different accounts may be targeted for different offers. You’ll have to log into your TrueBlue account to see what you’re eligible for. The highest offer I see is for a 125% bonus, which kicks in as long as you buy at least 15,000 points in one transaction (pre-bonus).
With this promotion, JetBlue lets you purchase at most 200,000 points, before any bonuses. If you were eligible for a 125% bonus, you could purchase a total of 450,000 points (including 250,000 bonus points) for $6,450, which is a cost of 1.43 cents per point.
Is buying JetBlue TrueBlue points worth it?
Selling points can be huge business for loyalty programs. Many loyalty programs generate tens of millions of dollars in revenue annually by selling points directly to consumers. This can be a win-win for both programs and customers.
But generally speaking, that’s not something that works too well for revenue based frequent flyer programs. Now, there are still some situations where this could make sense, so let’s consider a couple of scenarios.
If you’re redeeming for travel on JetBlue, each TrueBlue point will typically get you at most 1.5 cents toward the cost of a JetBlue ticket, and that’s on the very high end. Personally I value TrueBlue points at 1.3 cents each.
So you’re not really going to come out too far ahead here, if at all, by buying points and then redeeming toward a JetBlue fare. Then again, if you have JetBlue’s most premium card, you can get a 15% award rebate, so maybe there is a little upside there.
One other thing to keep in mind is that JetBlue TrueBlue has gotten better about adding redemptions on partner airlines in recent times, including on Qatar Airways, Condor, and United Airlines. We’re also now seeing redemptions added on China Airlines.
For example, looking at one-way business class pricing, an award from the United States to Qatar starts at 70,000 points, and an award from the United States to Germany starts at 54,000 points.
At this acquisition rate, that’s quite a good deal. The catch is that award availability can be tough to come by, and on top of that, connections will cost you extra. Still, at least there are some circumstances where buying TrueBlue points could be justifiable, which I’d say wasn’t the case before these partner redemptions were added.
Furthermore, for whatever reason, JetBlue TrueBlue seems to have access to more Qatar Airways award space than American AAdvantage, which is another reason to consider accruing TrueBlue points. Availability still isn’t very good, but…
Bottom line
JetBlue is selling TrueBlue points with up to a 125% bonus, an opportunity to buy points for as little as 1.43 cents each. I’d only buy JetBlue points with a specific use in mind. There’s value to be had in some situations, such as if you have a particular Qatar Airways or Condor award you want to book, and there’s availability.
Anyone plan on buying JetBlue TrueBlue points with a bonus?
With the airline likely headed toward Chapter 11, consolidation, or liquidation in the next 12 months, I would think no.