Virgin America has a pretty interesting new ad campaign whereby they have two twins fly the same route separately, one on Virgin America and one on the competition. Check out the videos below:
Katie and Chrise:
https://www.youtube.com/watch?v=ewqvjQtRAaA
Larry and Gary:
https://www.youtube.com/watch?v=llyPwdsImCs&feature=relmfu
Audrey and Maggie:
https://www.youtube.com/watch?v=h1Y1hlnih14&feature=relmfu
On one hand it’s a “cute” concept since Virgin America does offer a unique product that differentiates them from the competition, though the things they focus on are a bit deceiving, in my opinion. Complaining about the temperature on other airlines and that the movie “broke?” Talking about how great the “meals” are on Virgin America and that you can order anything you want off the menu without mentioning there’s a cost? Just seems they could have put more focus on the things that set Virgin America apart as opposed to ripping the competition, given that this seems pretty scripted to me.
Anyway, cute concept and I certainly had a few laughs (not sure if it was with the actors or at the actors, though).
What do y’all think?
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