Nowadays airlines put a lot of effort into their safety videos, and today United has launched a new Spider-Man themed one in a mini-drama film.
This is part of a broader promotional partnership with Sony Pictures, which celebrates the release of “Spider-Man: Far From Home,” debuting in North American theaters on July 2. United will also be rolling out Spider-Man themed amenity kits in Polaris, and MileagePlus members will be able to redeem miles to see the film through MileagePlus Exclusives.
United notes that the safety video not only features real employees, but also features MileagePlus members who bid miles for the opportunity to appear in the video. There are also appearances from members of the movie’s cast.
Here’s how United’s new safety video is described:
The video begins with villains entering a corner store and causing ‘turbulence’ with their disruption to Mr. Delmar, played by Hemky Madera. The deli scene includes a framed photo of Stan Lee, honoring the immense impact he had on the Marvel community. Customers will also notice the recently announced updated United livery displayed on the animated 787-10 aircraft, prior to customers learning the locations of the exits. Next, Peter Parker’s best friend Ned, played by Jacob Batalon, shares a scene with United CEO Oscar Munoz as the villains head into a nearby theater to escape Spider-Man. In one of the final scenes, Eugene “Flash” Thompson, played by Toni Revolori, helps to demonstrate that cell phones and large devices should be put into airplane mode prior to take-off. This fast-paced and entertaining video concludes with Spider-Man ensuring that everyone is safe and settled as their journey begins.
Here’s the video:
To be honest I’m not really sure what to make of this. I’ve never seen a Spider-Man movie and have never had any interest in the concept, so this is completely foreign to me. I’m sure others feel exactly the opposite, and for those who like Spider-Man, I’m curious what you make of United’s execution.
What do you make of United’s new Spider-Man themed safety video?