It’s pretty normal for airlines to try to differentiate their onboard product, even if it’s in economy. For example, earlier today I wrote about how Air France’s new ad campaign focuses on how they offer free food, entertainment, and champagne in economy.
I’ve always enjoyed Thai Airways’ marketing. They used to suggest that those in their Royal First Class were in a higher social class, though it looks like they’ve since removed that marketing. It looks like their aspirational marketing isn’t limited to first class, though.
Even economy passengers enjoy special amenities, like… “fragrant toilet water” that is “available to refresh at any time.” Per Thai Airways’ economy amenities page:
Economy Class travelers on long distance regional and international flights are provided with a personal pillow and blanket for a more restful journey. Eye shades and ear plugs are also available on request.
Economy Class lavatories are located throughout the cabin and offer ample facilities for all travelers. Fragrant toilet water is also available to refresh with at any time.
(Tip of the hat to @sggolfer17)